Topline<\/p>\n
The youngest sibling of the generation of the Kardashian-Jenner family that rose to stardom released her first song Tuesday under the decade-old moniker \u201cKing Kylie\u201d that she once used to help launch her billion-dollar cosmetics company and cement her relationship with rapper Tyga. <\/p>\n
Kylie Jenner at the Miu Miu fashion show on Oct. 6, 2025 in Paris, France.<\/p>\n
WWD via Getty ImagesKey Facts<\/p>\n
Kylie Jenner, 28, released “Fourth Strike”<\/a> with pop duo Terror Jr at midnight on Tuesday under the name “King Kylie,” a nickname she donned in the mid 2010s that is now widely used to refer to her edgiest era, full of brightly colored hair, grungy streetwear and the launch of her Kylie Cosmetics brand. <\/p>\n Jenner\u2019s chronically online fans referred to her as King Kylie from roughly 2014 to 2016 when her public persona was defined by brightly colored wigs, graphic T-shirts, durags, beanies. eyelash extensions, thick eyebrows and oversized, perfectly-lined lips (a signature that led to the creation of the Kylie Lip Kit in 2015, which evolved into Kylie Cosmetics).<\/p>\n The name was a nod to her then-relationship with Tyga, who went by “King Gold Chains” at the time, and Jenner famously changed her instagram handle to @kingkylie briefly in 2015.<\/p>\n Jenner has referenced her King Kylie era over the years by posting with colorful hair and other hallmarks of the time, and the release of “Fourth Strike\u201d is the ultimate hit of nostalgia for early Kardashian-Jenner fans. <\/p>\n The song, the first she\u2019s ever released, is part of an extensive marketing campaign for a King Kylie Collection<\/a> of cosmetics she\u2019ll put out later this week to mark 10 years of her company, which was valued at just over $1 billion in a 2019 buyout deal with Coty Inc. <\/p>\n The track is a nod to the use of Terror Jr\u2019s song \u201cThird Strike\u201d in a decade-old Kylie Cosmetics ad that had many fans speculating Jenner\u2019s vocals were featured on the track (Jenner debunked that theory this week). <\/p>\n Get Forbes Breaking News Text Alerts:We\u2019re launching text message alerts so you’ll always know the biggest stories shaping the day\u2019s headlines. Text \u201cAlerts\u201d to (201) 335-0739<\/a>or sign up here: joinsubtext.com\/forbes.<\/a><\/p>\n Big Number<\/p>\n 366,000. That’s how many times the video<\/a> for “Fourth Strike” had been viewed on Kylie Jenner’s YouTube channel as of 3:30 p.m. EDT on Tuesday. <\/p>\n What To Watch For<\/p>\n The King Kylie Collection. The anniversary line of products releases Oct. 18 and will include a new eyeshadow palette and makeup brushes but also will bring back some of the signature products that made Kylie Cosmetics successful 10 years ago, including the “Dead of Night” and “True Brown K” shades of lip kits and the “Like” and “Literally” lip glaze shades.<\/p>\n Forbes Valuation<\/p>\n Forbes initially named Jenner<\/a> the youngest self-made billionaire ever in 2019 after she sold 51% of her company, Kylie Cosmetics, to Coty for $600 million in a $1.2 billion valuation. The next year, however, Jenner was dropped from the list after Forbes accused<\/a> the Kardashian-Jenner family of artificially inflating the value of her business. Forbes later revised her estimated net worth to be just under $900 million at the time and, as of June, she’s estimated to be worth $670 million, ranking her at No. 52 on Forbes’ list of America’s Richest Self-Made Women<\/a>. <\/p>\n Further ReadingForbesForbes Richest Self-Made Women in America 2025 List<\/a>ForbesInside Kylie Jenner\u2019s Web Of Lies\u2014And Why She\u2019s No Longer A BillionaireBy Chase Peterson-Withorn<\/a>ForbesKim Kardashian West Is Officially A BillionaireBy Madeline Berg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Topline The youngest sibling of the generation of the Kardashian-Jenner family that rose to stardom released her first…\n","protected":false},"author":2,"featured_media":74761,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,52910,85,46,52907,23855,50489,17144,1080,52908,52909],"class_list":{"0":"post-74760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-entertainment","9":"tag-fourth-strike","10":"tag-il","11":"tag-israel","12":"tag-jenner","13":"tag-kardashian","14":"tag-king-kylie","15":"tag-kylie-cosmetics","16":"tag-kylie-jenner","17":"tag-kylie-lip-kit","18":"tag-terror-jr"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/74760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=74760"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/74760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/74761"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=74760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=74760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=74760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}