{"id":75864,"date":"2025-10-15T09:06:08","date_gmt":"2025-10-15T09:06:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/75864\/"},"modified":"2025-10-15T09:06:08","modified_gmt":"2025-10-15T09:06:08","slug":"a-minority-of-businesses-have-won-big-with-ai-what-are-they-doing-right","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/75864\/","title":{"rendered":"A minority of businesses have won big with AI. What are they doing right?"},"content":{"rendered":"<p> <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/10\/gettyimages-1411567359.jpg\" alt=\"gettyimages-1411567359\" width=\"1280\" height=\"814.5990783410139\" fetchpriority=\"low\"\/>   lerbank\/iStock\/Getty Images Plus via Getty Images<\/p>\n<p>Follow ZDNET:\u00a0<a href=\"https:\/\/cc.zdnet.com\/v1\/otc\/00hQi47eqnEWQ6T9d4QLBUc?element=BODY&amp;element_label=Add+us+as+a+preferred+Google+source&amp;module=LINK&amp;object_type=text-link&amp;object_uuid=5e5d2e64-4b30-43e6-8555-26eac7e449f3&amp;position=1&amp;template=article&amp;track_code=__COM_CLICK_ID__&amp;url=https%3A%2F%2Fwww.google.com%2Fpreferences%2Fsource%3Fq%3Dzdnet.com&amp;view_instance_uuid=379e95d2-6b56-476b-a90b-043a8dd63bd3\" rel=\"noopener nofollow sponsored\" target=\"_blank\">Add us as a preferred source<\/a>\u00a0on Google.\u00a0<\/p>\n<p>ZDNET&#8217;s key takeawaysNumerous studies show most businesses don&#8217;t see ROI with AI.Those that do prioritize long-term stability, Cisco says.&#8221;Pacesetters&#8221; emphasize trust and treat AI like an OS.\u00a0<\/p>\n<p>We&#8217;re currently living through a paradoxical moment. Businesses are embracing AI, yet very few of them, it seems, are deriving much benefit from the technology. What are those select few doing right?<\/p>\n<p>Also: <a href=\"https:\/\/www.zdnet.com\/article\/i-unleashed-copilot-on-my-microsoft-and-google-accounts-heres-what-happened\/\" rel=\"nofollow noopener\" target=\"_blank\">I unleashed Copilot on my Microsoft and Google accounts &#8211; here&#8217;s what happened<\/a><\/p>\n<p>This is the question telecommunications company Cisco set out to answer in its <a href=\"https:\/\/www.cisco.com\/c\/m\/en_us\/solutions\/ai\/readiness-index\/realizing-the-value-of-ai.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"c-regularLink\">third annual &#8220;AI Ready Index,&#8221;<\/a> published Tuesday. Following a survey of more than 8,000 business leaders, all of whom are charged with overseeing their organizations&#8217; internal AI efforts across twenty-six countries, the Index sought to identify the factors leading to success in the early days of the AI boom &#8212; and, in turn, those causing the vast majority of businesses to remain stagnant.<\/p>\n<p>The ROI battle\u00a0<\/p>\n<p>Many businesses have had to learn in recent years that adopting AI to automate certain organizational tasks or employees&#8217; day-to-day workflows won&#8217;t necessarily translate to financial gain. The technology may make workers more productive in some respects, but it also presents a whole host of risks &#8212; some of them involving <a href=\"https:\/\/www.zdnet.com\/article\/43-of-workers-say-theyve-shared-sensitive-info-with-ai-including-financial-and-client-data\/\" rel=\"nofollow noopener\" target=\"_blank\">cybersecurity<\/a>, some of them <a href=\"https:\/\/www.zdnet.com\/article\/ai-generated-images-are-a-legal-mess-and-still-a-very-human-process\/\" rel=\"nofollow noopener\" target=\"_blank\">legal<\/a>, some of them <a href=\"https:\/\/www.zdnet.com\/article\/heavy-ai-use-at-work-has-a-surprising-relationship-to-burnout-new-study-finds\/\" rel=\"nofollow noopener\" target=\"_blank\">psychological<\/a>. In some cases, AI actually <a href=\"https:\/\/www.zdnet.com\/article\/your-colleagues-are-sick-of-your-ai-workslop\/\" rel=\"nofollow noopener\" target=\"_blank\">creates more work for supervisors<\/a>.\u00a0<\/p>\n<p>Also: <a href=\"https:\/\/www.zdnet.com\/article\/ai-use-is-up-but-organizations-still-arent-seeing-gains-atlassian-study-finds\/\" rel=\"nofollow noopener\" target=\"_blank\">AI use is up, but organizations still aren&#8217;t seeing gains, Atlassian study finds<\/a><\/p>\n<p>There&#8217;s now a growing pile of evidence that most businesses &#8212; almost all of them, in fact &#8212; have been struggling to achieve meaningful ROI through their internal AI efforts. Most infamously, a MIT study published in August <a href=\"https:\/\/www.zdnet.com\/article\/95-of-business-applications-of-ai-have-failed-heres-why\/\" rel=\"nofollow noopener\" target=\"_blank\">found<\/a> that 95% of businesses&#8217; AI initiatives have essentially gone nowhere, while a recent study from Atlassian\u00a0<a href=\"https:\/\/www.zdnet.com\/article\/ai-use-is-up-but-organizations-still-arent-seeing-gains-atlassian-study-finds\/\" rel=\"nofollow noopener\" target=\"_blank\">showed<\/a> that even more (96%) &#8220;have not seen dramatic improvements in organizational efficiency, innovation, or work quality&#8221; from AI, despite the fact that the technology is being used by more individual workers than ever.<\/p>\n<p>The &#8216;Pacesetters&#8217; difference\u00a0<\/p>\n<p>The MIT and Atlassian studies offer some theories to explain why so few enterprises have successfully profited from their AI initiatives. Cisco does the same by highlighting a small minority of what it calls &#8220;Pacesetters&#8221; that have been using AI successfully and confidently. Pacesetters have consistently represented about 13% to 14% of the businesses that have been surveyed for each of the company&#8217;s Indexes over the past three years.<\/p>\n<p>Cisco&#8217;s description of a Pacesetter is reminiscent of that of a sharp-eyed investor, someone who is able to forgo instant gratification in order to patiently build out the habits and technological support that will sustain long-term growth.<\/p>\n<p>Also: <a href=\"https:\/\/www.zdnet.com\/article\/your-colleagues-are-sick-of-your-ai-workslop\/\" rel=\"nofollow noopener\" target=\"_blank\">Your colleagues are sick of your AI workslop<\/a><\/p>\n<p>These comparatively successful outliers &#8220;adopt a disciplined, system-level approach that balances strategy, infrastructure, data, governance, people and culture,&#8221; Cisco wrote in its <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4531839-1&amp;h=156252871&amp;u=https%3A%2F%2Fwww.cisco.com%2Fc%2Fm%2Fen_us%2Fsolutions%2Fai%2Freadiness-index%2Frealizing-the-value-of-ai.html&amp;a=Download+the+report\" target=\"_blank\" rel=\"noopener nofollow\" class=\"c-regularLink\">full report<\/a>. &#8220;They plan ahead, invest early, and embed AI into the core of how they operate to help them keep pace with AI&#8217;s accelerating evolution and deliver lasting value.&#8221;<\/p>\n<p>Pacesetters treat AI as more of a new operating system for their organizations rather than merely a new device to be added to employees&#8217; technological arsenals. It&#8217;s not a hammer &#8212; instead, it&#8217;s a new set of blueprints that will redefine the business&#8217; digital ecosystem.\u00a0<\/p>\n<p>That implies a level of heightened ambition, which, according to Cisco, requires a great deal of patience, attention to detail, and creativity.<\/p>\n<p>Also: <a href=\"https:\/\/www.zdnet.com\/article\/ai-is-making-cybercriminal-workflows-more-efficient-too-openai-finds\/\" rel=\"nofollow noopener\" target=\"_blank\">AI is making cybercriminal workflows more efficient too, OpenAI finds<\/a><\/p>\n<p>Almost all Pacesetters (99%), for example, have developed what Cisco describes as an &#8220;AI roadmap&#8221; to guide their internal use of the technology over time, compared to just over half (58%) of all other businesses that were surveyed. Additionally, 87% of Pacesetters said they&#8217;re &#8220;highly aware of AI-specific threats&#8221; to their organizations&#8217; cybersecurity (compared to 42% of other respondents), while 75% said they&#8217;re &#8220;fully equipped to control and secure AI agents&#8221; (compared to 32%).<\/p>\n<p>Trust in their internal AI tools &#8220;is part of the Pacesetters&#8217; value equation,&#8221; Cisco wrote in a <a href=\"https:\/\/www.prnewswire.com\/news-releases\/cisco-ai-research-the-most-ai-ready-companies-outpace-peers-in-the-race-to-value-302582690.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener nofollow\" class=\"c-regularLink\">press release<\/a> published Tuesday.\u00a0<\/p>\n<p>Want more stories about AI?\u00a0<a href=\"https:\/\/www.zdnet.com\/newsletters\/\" rel=\"nofollow noopener\" target=\"_blank\">Sign up for AI Leaderboard<\/a>, our weekly newsletter.<\/p>\n<p>On that note, a study published in September by data analytics company Statistical Analysis System (SAS) and the International Data Corporation (IDC) <a href=\"https:\/\/www.zdnet.com\/article\/no-roi-on-your-ai-the-solution-is-simpler-and-more-human-than-you-think\/\" rel=\"nofollow noopener\" target=\"_blank\">found<\/a> that one of the key factors inhibiting companies from achieving ROI from their internal AI initiatives was a lack of trust in the technology itself.<\/p>\n<p>Implementing AI successfully also requires a willingness to focus on automating some of the more mundane aspects of running a business. Investing in an AI-powered customer service tool might be less headline-grabbing than, say, <a href=\"https:\/\/www.youtube.com\/watch?v=F_WfIzYGlg4\" target=\"_blank\" rel=\"noopener nofollow\" class=\"c-regularLink\">launching a full-blown video ad generated by Sora<\/a>, but it will probably deliver more value over the long run.<\/p>\n<p>Also: <a href=\"https:\/\/www.zdnet.com\/article\/even-the-best-ai-agents-are-thwarted-by-this-protocol-what-can-be-done\/\" rel=\"nofollow noopener\" target=\"_blank\">Even the best AI agents are thwarted by this protocol &#8211; what can be done<\/a><\/p>\n<p>That conclusion is supported by recent data from market research firm Forrester, which <a href=\"https:\/\/www.zdnet.com\/article\/welcome-to-age-of-frumpy-but-functional-ai-says-forrester\/\" rel=\"nofollow noopener\" target=\"_blank\">indicates<\/a> that the most fruitful business applications of AI will be those that operate behind the scenes. A new list from venture capital firm Andreessen Horowitz (a16z)\u00a0<a href=\"https:\/\/www.zdnet.com\/article\/the-underdog-ai-startups-on-a16zs-top-50-list\/\" rel=\"nofollow noopener\" target=\"_blank\">highlighted the top 50 AI startups<\/a> that enterprise customers are currently investing in, many of which are relatively unknown companies offering niche automation services.<\/p>\n","protected":false},"excerpt":{"rendered":"lerbank\/iStock\/Getty Images Plus via Getty Images Follow ZDNET:\u00a0Add us as a preferred source\u00a0on Google.\u00a0 ZDNET&#8217;s key takeawaysNumerous studies&hellip;\n","protected":false},"author":2,"featured_media":75865,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":["post-75864","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/75864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=75864"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/75864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/75865"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=75864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=75864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=75864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}