{"id":78105,"date":"2025-10-16T09:42:07","date_gmt":"2025-10-16T09:42:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/78105\/"},"modified":"2025-10-16T09:42:07","modified_gmt":"2025-10-16T09:42:07","slug":"thailand-banks-on-blackpinks-lisa-to-bring-back-global-travellers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/78105\/","title":{"rendered":"Thailand banks on Blackpink\u2019s Lisa to bring back global travellers\u00a0"},"content":{"rendered":"\n<p>BANGKOK, Oct 16 \u2014 Blackpink member Lisa has been appointed Thailand\u2019s new \u201cAmazing Thailand Ambassador\u201d in a year-long campaign to boost the country\u2019s tourism industry.<\/p>\n<p>Tourism Authority of Thailand (TAT) governor Thapanee Kiatphaibool said the K-pop superstar\u2019s appointment marks a major milestone in the agency\u2019s efforts to attract global travellers and raise total tourism revenue to over three trillion baht by 2026.<\/p>\n<p>\u201cCollaborating with Lisa as Amazing Thailand Ambassador marks another significant milestone in presenting the charm, diversity and wonders of Thailand from a fresh perspective \u2014 one that will inspire both Thais and international visitors to discover the magic of Amazing Thailand, together,\u201d Thapanee was quoted as saying by Thai daily, <a href=\"https:\/\/www.bangkokpost.com\/thailand\/general\/3121186\/pop-star-lisa-appointed-amazing-thailand-ambassador\" rel=\"nofollow noopener\" target=\"_blank\">Bangkok Post<\/a> last Tuesday.<\/p>\n<p>\u201cLisa is one of Thailand\u2019s greatest sources of pride. With her globally recognised achievements and success, she serves as an influential force in telling the story of Thailand\u2019s beauty and unique identity, making it known to a wider international audience.\u201d<\/p>\n<p>Lisa, who hails from the Thai province of Buriram and whose real name is star Lalisa Manobal, has become one of Thailand\u2019s most prominent global figures through her music and fashion influence, with over 107 million Instagram followers.<\/p>\n<p>Thapanee said Lisa\u2019s involvement is expected to reignite global interest in visiting Thailand, as the country continues to recover from slower post-pandemic arrivals.<\/p>\n<p>From January to mid-August this year, visitor numbers were down 7.5 per cent year-on-year to about 25 million, with the TAT banking on major cultural events \u2013 including three Blackpink concerts this season \u2013 to boost arrivals.<\/p>\n<p>The campaign will follow Lisa\u2019s \u201cjourney of rest and renewal\u201d in Thailand, aligning with the TAT\u2019s new global theme, \u201cUnforgettable Experience: Healing is the New Luxury.\u201d<\/p>\n<p>Thapanee said the collaboration could reach up to one billion online views and inspire between 5 to 10 million new trips to Thailand in 2026.<\/p>\n<p>The one-year partnership, signed with Lisa\u2019s management company Lloud, will feature commercials, photoshoots, special merchandise and an exclusive event in January.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"BANGKOK, Oct 16 \u2014 Blackpink member Lisa has been appointed Thailand\u2019s new \u201cAmazing Thailand Ambassador\u201d in a year-long&hellip;\n","protected":false},"author":2,"featured_media":78106,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[146,85,46,54903,54900,409,54904,54902,54901,54905],"class_list":["post-78105","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-il","tag-israel","tag-lalisa-manobal-influence","tag-lisa-amazing-thailand-ambassador","tag-music","tag-post-pandemic-travel-recovery","tag-tat-global-travellers-campaign","tag-thailand-tourism-boost","tag-unforgettable-experience-theme"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/78105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=78105"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/78105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/78106"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=78105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=78105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=78105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}