Editor\u2019s Intro<\/p>\n
At their developer event, Lens Fest 2025, Snap announced ambitious new developments<\/a> related to its AR filters and creator economy. Overall, the social media giant has pledged to place more power in the hands of XR developers.<\/p>\n Samsung just moved the goalposts.\u00a0With Project Moohan arriving on Oct 21<\/a>,\u00a0the company isn\u2019t just dabbling in XR \u2013 it\u2019s gunning to set the enterprise standard. The XR headset, co-developed with Google and Qualcomm, signals a platform play, not a gadget bet.<\/p>\n But Apple isn\u2019t sitting quietly on the sidelines. Just days before Samsung\u2019s big reveal,\u00a0Apple dropped the\u00a0Vision Pro 2<\/a>\u00a0powered by its new M5 chip \u2013\u00a0a clear statement that it intends to own the high-performance end of spatial computing.<\/p>\n Healthcare\u2019s also heating up.\u00a0The NHS\u2019 digital-first \u201conline hospital\u201d is set to launch in 2027,<\/a>\u00a0delivering 8.5 million virtual appointments in three years. That\u00a0opens a serious lane for collaboration, diagnostics, and patient comms powered by XR.<\/p>\n Meanwhile,\u00a0Apple and Meta are making a quiet but consequential pivot toward all-day AR glasses<\/a>. Less spectacle, more utility, and more reasons to rethink frontline workflows, training, and support.<\/p>\n Buckle up. The future isn\u2019t arriving neatly packaged. It\u2019s kicking the door in.<\/p>\n \u2013\u00a0\u00a0Sophie Wilson, XR Today<\/p>\n Don\u2019t Miss<\/p>\n Snap Bet Big on Developers at Lens Fest 2025 Snap announced major updates at Lens Fest 2025, sharing more details on AI-powered Lens Studio tools, new monetization programs, and standalone Spectacles hardware \u2013\u00a0 positioning itself as the most developer-friendly AR ecosystem in the world.<\/p>\n Samsung XR Headset Launches Oct 21 \u2013 Project Moohan Marks a New Era of Spatial Computing<\/a><\/p>\n Samsung\u2019s first flagship XR headset is built on Android XR, with AI woven into its system. Expect voice, gaze, gesture, and context to work together for seamless collaboration and training. If you buy or deploy enterprise tech \u2013 mark this date.<\/p>\n Editor\u2019s Picks<\/p>\n Apple vs Samsung: Vision Pro 2 vs Project Moohan<\/a><\/p>\n Two visions, two strategies. Apple\u2019s Vision Pro 2 brings speed and polish with its M5 chip, while Samsung\u2019s Android XR bets on openness, scale, and price.<\/p>\n How Samsung and Google Plan to Scale Extended Reality<\/a><\/p>\n Samsung and Google want XR everywhere. With Android XR at its core, their partnership aims to make immersive collaboration a standard, not an experiment.<\/p>\n
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