Hyperventilating at the very thought? Calm down, and let me explain.<\/p>\n
Confusion has led to dismissal<\/p>\n
The wrong message<\/p>\n
![\"A](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/10\/galaxy-s25-edge-hanging.JPG\")
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The Galaxy S25 Edge has not been a sales success, and reports are spreading about it being discontinued by Samsung<\/a> and shelving plans for a Galaxy S26 Edge.<\/p>\n It\u2019s a real shame, but not that surprising, just not for the reasons you may think.<\/p>\n Samsung was its usual desperate self before the S25 Edge\u2019s release, as it was really keen to beat the iPhone Air onto store shelves.<\/p>\n It\u2019s not the first time it has rushed products to beat its rival, with the Galaxy Watch 5 Pro\u2019s<\/a> failed rebrand and even the Galaxy Ring<\/a>, both being recent examples of poorly thought-out Samsung hardware releases.<\/p>\n However, the Galaxy S25 Edge isn\u2019t a bad product, but it does have terrible marketing, and Samsung didn\u2019t promote its true benefits effectively enough.<\/p>\n I\u2019ll come back to this in a while, but first, we\u2019re going to talk about the iPhone Air, because it directly relates to the S25 Edge\u2019s problem.<\/p>\n The iPhone Air is a delight<\/p>\n A joy to hold<\/p>\n The Air name has a history with Apple already, and it\u2019s very fitting for the thinnest iPhone ever made. The 165-gram weight and 5.64mm thickness make the phone an absolute joy to hold and carry around.<\/p>\n I simply don\u2019t notice it\u2019s in my pocket, I can easily use the phone with one hand, and I adore the futuristic style.<\/p>\n The 6.5-inch screen is sized just right, and it sits seemingly flush with the Ceramic Shield 2 glass. This, combined with its wide viewing angles and the thinness of the frame, makes it look like the phone is only made of the screen.<\/p>\n I love that. Phones never look futuristic anymore, but the iPhone Air succeeds because it wouldn\u2019t look out of place being used in any stark, clean, Space Age sci-fi movie.<\/p>\n In white, this modern, high-tech style is only emphasized.<\/p>\n It\u2019s not just a phone, it\u2019s an accessory to your lifestyle. A product you\u2019ve chosen because of its appearance as much as its functionality. It\u2019s the smart ring of smartphones.<\/p>\n Apple succeeds where Samsung fails<\/p>\n But not in hardware<\/p>\n The thing is, all this is true about the Galaxy S25 Edge, too. You can also use it with one hand, and it isn\u2019t a chore to carry around. Although it\u2019s not quite as cool as the iPhone Air, it\u2019s certainly no ugly duckling.<\/p>\n It\u2019s here where the marketing, messaging, and brand awareness come into play.<\/p>\n Apple\u2019s aesthetic fits perfectly with the iPhone Air. We\u2019re all used to associating it with clean design, whether that\u2019s through a 7th-generation iPod Nano or its retail stores with the trademark glass staircases.<\/p>\n Samsung doesn\u2019t have that same association. It\u2019s not bad at design, but it\u2019s hard to say it has ever nailed an iconic look or crafted an established design language.<\/p>\n Often, it turns to designers like Thom Browne to jazz up its mobile hardware. Again, not a bad thing, but evidence that it sees its own designs as lacking, and lacks the know-how to fix it.<\/p>\n Thus, the Galaxy S25 Edge was sent out into the world with the powerhouse S25 Ultra and the mainstream-friendly Galaxy S25 for company, and buyers of neither put design and aesthetics high on the list of essentials.<\/p>\n Samsung did make an effort to tell people the phone puts design first, but its core audience either didn\u2019t get it or didn\u2019t care.<\/p>\n Familiarity brings acceptance<\/p>\n The more the better<\/p>\n This is why the Galaxy S25 Edge may not have succeeded, and why more people will enjoy the iPhone Air.<\/p>\n Anyone lamenting the S25 Edge\u2019s battery life likely hasn\u2019t used the phone. When I reviewed it<\/a>, the battery was perfectly acceptable if all you need is a day\u2019s worth of power.<\/p>\n It\u2019s not meant to be a battery monster, and those who expected it to be were being a bit silly. You don\u2019t buy a two-seater sports car and expect to carry four people.<\/p>\n Both the Galaxy S25 Edge and the iPhone Air put style, convenience, and aesthetics over power-user-friendly battery life and cameras.<\/p>\n There\u2019s undeniably a market for this kind of device (I know, because I\u2019m one of them), but the core message needs to be shouted loud and clear by brands that aren\u2019t usually linked with stellar design.<\/p>\n The more companies that do so, the more people will understand the advantages offered by the latest wave of thin smartphones, because after a day or so with both the Pixel 10 Pro XL and iPhone Air, I\u2019d love a thinner Pixel.<\/p>\n Pixel 10 Slim, please<\/p>\n Join the club<\/p>\n The Google Pixel 10 Pro XL is 60 grams heavier than the iPhone Air and 8.5mm thick. It\u2019s a big, brutish block by comparison, with ergonomics that don\u2019t instantly lend themselves to casual, everyday use.<\/p>\n I\u2019ve longed for a Pixel phone with the same dimensions as the Air or Edge, so I could enjoy Google\u2019s best version of Android yet without all that XL bulk.<\/p>\n I know, you\u2019ll be shouting about how you use the Pixel 10 Pro XL every day without a problem.<\/p>\n Yes, so do I normally, but it\u2019s only when you use a thin phone that you realize where improvements can be made, how pleasing they are, and for some, how those changes will make a big phone more accessible.<\/p>\n I\u2019ll take a Pixel 10 Slim because of those aspects, and not despite the inevitable downsides.<\/p>\n It\u2019s all about priorities, and thin phones are getting passed over because more people prioritize battery life over design. They\u2019re not wrong, but neither is anyone who gets the advantages of a thin phone.<\/p>\n Giving up now is a mistake<\/p>\n More thin phones are coming<\/p>\n While some may point to the S25 Edge\u2019s failure to make an impact as a reason not to make another one, I think it\u2019s the opposite.<\/p>\n Samsung wanted to be first, and it has paid the price.<\/p>\n The hard truth is the world needed Apple to make a desirable thin phone before others could do the same, almost solely because it has the right brand associations to sell the message and help educate buyers on why such a phone needs to exist.<\/p>\n Had Samsung waited, I think things would be different for the S25 Edge.<\/p>\n What\u2019s more, there\u2019s no sign of the thin phone craze ending, with Huawei linked to an upcoming thin phone, and Motorola already hyping up its own entry into the genre, the Moto Edge 70<\/a>.<\/p>\n The iPhone Air is a simply stunning piece of hardware, and it makes the Pixel 10 Pro XL feel like a design relic.<\/p>\n![\"The](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/10\/apple-iphone-air-envolope.JPG\")
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