{"id":83596,"date":"2025-10-18T22:06:09","date_gmt":"2025-10-18T22:06:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/83596\/"},"modified":"2025-10-18T22:06:09","modified_gmt":"2025-10-18T22:06:09","slug":"claudia-altman-siegel-has-been-a-pillar-of-sfs-art-world-why-is-she-quitting-now","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/83596\/","title":{"rendered":"Claudia Altman-Siegel has been a pillar of SF\u2019s art world. Why is she quitting now?"},"content":{"rendered":"<p class=\"paragraph-block article-body undefined text-left\">When Claudia Altman-Siegel arrived in San Francisco in 2007, she was a 35-year-old leaving behind a senior director role at a blue-chip gallery in New York City for an air mattress in her sister\u2019s Mission apartment.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Burned out from New York, she didn\u2019t intend to settle down here, much less start one of the region\u2019s most venerated galleries. But San Francisco came to offer much-needed respite from the grind of New York and a fertile ground to grow the kind of art gallery she dreamed of.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Over the last 16 years, her gallery has become one of the most important in the Bay Area. She prioritized work that made her think, rather than work that was the easiest to sell. She championed high-concept art across more than 200 exhibitions and international art fairs, highlighting both international voices and local artists like Trevor Paglen and Lynn Hershman Leeson.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">But now she is <a href=\"https:\/\/sfstandard.com\/2025\/10\/15\/altman-siegel-minnesota-street-projects\/\" data-post-id=\"dbf1e010-1920-4525-9e24-4d2a4d6b7efa\" rel=\"nofollow noopener\" target=\"_blank\">closing down her trailblazing gallery<\/a> at Minnesota Street Project in the Dogpatch. The contraction within the art market \u2014 both locally and internationally \u2014 has become untenable, she said, adding that the last year had been especially slow.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">The Standard visited the Dogpatch gallery on Thursday to speak with the curator and gallerist on her decision to close, the state of San Francisco arts, and what lies next for her.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">The following conversation has been edited for length and clarity.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">What was San Francisco\u2019s art scene like when you arrived in 2007, and how has that changed?<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">In New York, the busier you are, the cooler you are. Here, the busier you are, the more everyone feels sorry for you. You\u2019re like, \u201cI\u2019m so busy,\u201d and they say, \u201cOh, I\u2019m so sorry, I\u2019m going to Bolinas to go surfing.\u201d<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">There, all anyone did was talk about money or auction prices. I didn\u2019t feel like people were talking about art or ideas. I remember going to this exclusive party and sitting next to Diane von F\u00fcrstenberg. I thought, \u201cI got invited to this party, I\u2019m sitting next to a celebrity. Is this what people here want?\u201d But I just felt really lonely.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">When I got here, there were interesting artists, good museums, and a lot of really good collectors. And in San Francisco, there were very few galleries, so opening my own just seemed doable.<\/p>\n<p>\u2018I think the arts here is really, really, really threadbare and in serious trouble.\u2019<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Coming from New York, I had a big ego, so it was easy for me to be like, \u201cI know what\u2019s cool and I\u2019m going to do it.\u201d Of course, it was way harder than I thought, but sometimes you have to have that kind of naivet\u00e9 to jump into something new.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">When I opened in 2009, it was after the huge mortgage crisis, so everyone was struggling. I didn\u2019t expect to make money in my first year anyway. When I opened, everyone was excited because no one was doing anything. I was calling all these artists in New York, and everyone said yes, because it was a quiet moment and I had a lot of opportunity.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">When I opened, <a href=\"https:\/\/www.kqed.org\/arts\/13925929\/ratio-3-san-francisco-gallery-closing-after-20-years\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Ratio Three (opens in new tab)<\/a> and Jessica Silverman had just opened, but there was still this old guard \u2014 these cool women like <a href=\"https:\/\/www.sfgate.com\/entertainment\/article\/Longtime-S-F-gallery-owner-Paule-Anglim-dies-6175923.php\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Paule Anglim (opens in new tab)<\/a> and <a href=\"https:\/\/www.sfgate.com\/living\/article\/Ruth-Braunstein-closing-art-gallery-after-50-years-2327081.php\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Ruth Braunstein (opens in new tab)<\/a>, who had galleries for like 50 years. That doesn\u2019t exist anymore.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">After 16 years, what prompted the closure?<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">I love art, and I love artists. I think artists can teach us to think differently and push us intellectually. That was my guiding light for this project. But in the past couple years, the market has slowed down, not just in San Francisco but internationally.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">I\u2019ve been trying to figure out how to make the gallery sustainable financially. Last year, we opened a pop-up space in Presidio Heights for six months. We tried doing all of these different art fairs. We tried to show new artists. I was working hard to think outside the box and keep things going, and then the summer was very slow sales-wise.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">I had this existential crisis of \u201cHow do I make this work?\u201d I came up against two things: I have to be a much more aggressive dealer, which is not really my personality, or I have to be much more commercial and make it more like fast fashion. But I don\u2019t want to do either of those things.\u00a0<\/p>\n<p><img alt=\"A woman stands with hands clasped in an empty gallery with concrete floors, wearing a dark sweater and wide-leg pants, with a small colorful painting on the wall.\" loading=\"lazy\" width=\"3000\" height=\"2000\" decoding=\"async\" data-nimg=\"1\" class=\"block lazyloaded\" style=\"color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 3000 2000'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/10\/1760825168_644_-S3840x2560-FPNG.png\"\/>Source: Thomas Sawano\/The Standard<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Bigger galleries can afford to play the long game and wait the market out. In terms of financial issues, it\u2019s not that I\u2019m declaring bankruptcy, but I don\u2019t have a big enough cushion to wait it out.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Even up to 2022-23, things were good. This art world contraction has really been in the last two years. For us, the Silicon Valley Bank crash was kind of the beginning of things slowing down a little bit, and they\u2019ve been slowing down more and more since then. The economy of the Bay Area was affected by that, and it has rippled out over time here.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">I thought, \u201cMaybe I\u2019ve taken this as far as I can take it, and I would rather leave it intact and move on to the next thing.\u201d<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Were there specific aspects of the business model that just weren\u2019t working?<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">It was always important for me to show local artists and give them a platform to be part of the international conversation, because I don\u2019t think there\u2019s a lot of opportunity for that in San Francisco, and one way to do that is to participate in art fairs.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Still, I think as art fairs became more ingrained in the business model of a gallery, it got harder to compete because they\u2019re really expensive to participate in. The galleries that are successful at that kind of model are multinational corporations with staffs of over 100 people. And so they can afford to have new people going to all of these fairs and they can work that cost into their model. But for a small gallery like mine, it\u2019s just the same three or four people going to every single one over and over again.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Also, I think for those bigger galleries, their goal is to sell things that are six or seven figures. Whereas for me, most of the work I have is under $100,000, so we have to do tremendous volume to pay for the fairs. I have five employees, so it\u2019s not only taxing financially, but also physically for us to do that. I think that model is really unsustainable for a small business.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Altman Siegel is now the third San Francisco gallery to announce its closure since July. What do these closures signify for the Bay Area\u2019s art scene?<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">I don\u2019t know how to comment on what they signify in a larger sense, but I think the arts here are really, really, really threadbare and in serious trouble. So many <a href=\"https:\/\/sfstandard.com\/2025\/05\/06\/trump-cuts-bay-area-museum-funding\/\" data-post-id=\"b80f2e97-9e22-4d5d-a62c-e6617daaac27\" rel=\"nofollow noopener\" target=\"_blank\">organizations lost their grants this year under the Trump administration<\/a>.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">There\u2019s a lot of instability in the market, and people are nervous about the future. That kind of environment does not make people feel comfortable making big purchases or buying art. All the galleries are suffering; all of the nonprofits are suffering. We\u2019re in a real crisis. I don\u2019t know what to do about that or whose responsibility it is to fix it.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">I feel bad. I feel like I built something important here. And of course, I feel sad about closing it. But I feel like I want to just put the word out that everyone needs to support the galleries here. You have to buy things for them to stay open.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Is collecting in San Francisco down in the last decade?<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">When I started, there was a generation of collectors who are now all in their 80s, and they were very big and very robust collectors. A lot of them supported me early on, and a lot of them bought from every show. Now they\u2019re moving on to the next phase of their life, where they\u2019re estate planning and giving things away to their children. It\u2019s completely understandable, but I just feel like that was a golden age of collectors. That generation took collecting really seriously, but I\u2019m not sure the younger generation is.<\/p>\n<p><img alt=\"A person with dark hair wearing a dark sweater is looking at a colorful abstract painting with splashes of yellow, blue, green, and black on a white wall.\" loading=\"lazy\" width=\"3000\" height=\"2000\" decoding=\"async\" data-nimg=\"1\" class=\"block lazyloaded\" style=\"color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 3000 2000'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/10\/1760825169_824_-S3840x2560-FPNG.png\"\/>Altman Siegel will show paintings by Japanese artist Shinpei Kusanagi through Nov. 15 | Source: Thomas Sawano\/The Standard<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">There\u2019s a narrative in San Francisco\u2019s art world that our region\u2019s wealthy tech elite have failed to support the arts on a deep level. What is your take on this?<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">That is not true. Most people don\u2019t care about art. If you\u2019re going to take the whole population, only a small percentage of people care about art, and I think that in New York, people work in finance, and the people who work in finance are the collectors. Here, people work in tech, and the people who are the collectors here work in tech. It\u2019s really unfair to make that generalization. I have tons of collectors who work in tech.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">What advice would you give new gallerists and artists in San Francisco?<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">It\u2019s a tricky business, but the people who do it, they do it because they can\u2019t do anything else. So if you have the passion for it, just try. One of the things I say to artists a lot is that no one is going to make you famous \u2014 you have to do it for yourself.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">When we\u2019re looking at local artists here, there are certain artists who make themselves busy. They put on shows with their friends, they find weird places to do shows in. So when you\u2019re looking across the landscape of new artists, certain people pop because they are making it happen for themselves. You really have to do that. No one\u2019s going to come and say \u201cYou\u2019re a genius!\u201d You have to work it.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">What\u2019s next for you?<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">I intend to stay here and I intend to do something art-related.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Altman Siegel\u2019s final show, \u201cIt is not far to the sea,\u201d featuring new works by Japanese painter Shinpei Kusanagi, will run through Nov. 15.<\/p>\n","protected":false},"excerpt":{"rendered":"When Claudia Altman-Siegel arrived in San Francisco in 2007, she was a 35-year-old leaving behind a senior director&hellip;\n","protected":false},"author":2,"featured_media":83597,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[787,17807,437,434,435,436,438,146,85,46,2325],"class_list":{"0":"post-83596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-art","9":"tag-artists","10":"tag-arts","11":"tag-arts-and-design","12":"tag-artsanddesign","13":"tag-artsdesign","14":"tag-design","15":"tag-entertainment","16":"tag-il","17":"tag-israel","18":"tag-museums"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/83596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=83596"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/83596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/83597"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=83596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=83596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=83596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}