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NEW YORK, NY – MAY 17: Andy Hilfiger and Tommy Hilfiger attend the Breast Cancer Research Foundation Hot Pink Gala hosted by Elizabeth Hurley at Park Avenue Armory on May 17, 2018 in New York City. (Photo by Dimitrios Kambouris\/Getty Images for Breast Cancer Research Foundation)<\/p>\n
Getty Images for Breast Cancer Research Foundation<\/p>\n
On the eve of New York Fashion Week, the Cutting Room in New York City wasn\u2019t just hosting another fashion show\u2014it was staging a resurrection. Andrew Charles, Andy Hilfiger\u2019s rock-inspired clothing label, roared back into the spotlight. <\/p>\n
For those who know Andy, this wasn\u2019t so much a comeback as a reminder of his roots. \u201cIt\u2019s not about reinvention,\u201d Hilfiger remarked after the show. \u201cIt\u2019s about staying true to the music that shaped me, and translating that energy into clothes people want to live in.\u201d<\/p>\n
Andy Hilfiger: Rock Roots And Hip-Hop Legacy<\/p>\n
Before his older brother Tommy built out his billion-dollar fashion brand Tommy Hilfiger, Andy Hilfiger was on the road tour managing, in stores tuning up guitars and on stage singing lead while chasing riffs. Music was his first language long before he stepped foot into fashion. Rock\u2019 N\u2019 Roll culture wasn\u2019t a simple influence Andy picked up\u2014it was the backdrop of his life and the building block to his conscious move to blend his first love with fashion.<\/p>\n
Portrait of members of Rock band Cult Brothers, New York, New York, December 1, 1990. Pictured are, from left, Joe Bouchard, Andy Hilfiger, Jimmy Cacala, and Billy Hilfiger. (Photo by Steve Eichner\/Getty Images)<\/p>\n
Getty Images<\/p>\n
His friendships with musicians gave him direct access to the aesthetic of rock stars, from ripped denim to leather jackets dripping with attitude. And he used those skills to later help his brother expand the Hilfiger empire in the 1990s. Andy was instrumental in bridging the worlds of fashion and hip hop together – a cultural fusion that defined his career. The Tommy Jeans division of Tommy Hilfiger was created under Andy\u2019s direction and helped skyrocket the brand to becoming a staple in music videos and album covers, as well as cementing itself as a streetwear powerhouse during the golden age of hip-hop in the late nineties. \u201cI wanted to bring the feeling of music directly to the musicians, and it was hip-hop that welcomed us in,\u201d said Andy Hilfiger.<\/p>\n
Andy Hilfiger and Aaliyah during Tommy Hilfiger Fall 2000 Fashion Show – Backstage at Macy’s in New York City, New York, United States. (Photo by KMazur\/WireImage)<\/p>\n
WireImage<\/p>\n
While Tommy brought the vision, Andy got his authenticity in music, and his understanding of how clothing could amplify culture. From connecting with hip-hop artist Grand Puba at JFK<\/a> to delivering the iconic Tommy Jeans rugby worn by Snoop Dogg\u2019s<\/a> during his Saturday Night Live debut in 1994, Andy was on the pulse of culture and trends.<\/p>\n SHERMAN OAKS, CA – APRIL 07: Designer Andy Hilfiger, Steven Tyler and Chelsea Tyler walk the runway at the Steven Tyler & Andy Hilfiger Host Andrew Charles’ Fashion Show at Macy’s Sherman Oaks on April 7, 2012 in Sherman Oaks, California. (Photo by Frazer Harrison\/Getty Images)<\/p>\n Getty Images<\/p>\n Most famously, he was at the helm of the 1996 Tommy Jeans campaign, when Aaliyah brought her mix of streetwear and R&B to the brand\u2019s iconic baggy jeans. A look still adored today.<\/p>\n Andrew Charles: Fashion With a Guitar Riff<\/p>\n Today, Andy\u2019s Andrew Charles label borrows from both legacies: rebellious rock aesthetic layered with the authenticity Andy honed in hip hop\u2019s golden era.<\/p>\n Launched in 2011, Andrew Charles was Andy\u2019s first direct translation of his music-first worldview into a standalone fashion brand. Partnering with rock icon Steven Tyler of Aerosmith, he positioned the label squarely at the intersection of music and fashion, underscoring the brand\u2019s DNA: clothing designed not for the boardroom but for backstage – fitted leather jackets, washed-out tees, star motifs, and an unapologetic rock aesthetic. The full collection was sold in store at Macy\u2019s departments stores before pivoting into a jewelry and accessories line available online.<\/p>\n A still from Andrew Charles lastest collection, which debuted during NYFW. <\/p>\n Courtesy: Andrew Charles <\/p>\n Today, the brand roared back to New York City with a full collection. The pieces range from $59 for T-shirts and $150 for hoodies with jeans and up jackets priced up to $325. Much of the collection can be worn by men or women with each piece appearing as if it had a story to tell\u2014 capturing the edge with details such as their signature star, metallic motifs, and patched denim, amplifying the vibe. Andy Hilfiger, and his wife Kim are working with Teddy Sadaka of Apparel Production, as the licensee and production partner of the collection.<\/p>\n Over the past five years, fashion has gone through a rollercoaster, from an accelerated pandemic whiplash into a slower, more polarized market, leaving whitespace for brands that can pair design with durable economics and credible impact.<\/p>\n In an age of wellness studios, daily athleisure, and minimalist basics, the raw energy of rock fashion feels fresh again – alongside Andy Hilfiger\u2019s authentic music journey.<\/p>\n Sometimes getting the band back together – is what it\u2019s all about.<\/p>\n