{"id":8484,"date":"2025-09-11T01:05:06","date_gmt":"2025-09-11T01:05:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/8484\/"},"modified":"2025-09-11T01:05:06","modified_gmt":"2025-09-11T01:05:06","slug":"pop-mart-unleashes-its-blind-box-chucky-collection-just-in-time-for-halloween","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/8484\/","title":{"rendered":"Pop Mart Unleashes Its Blind Box ‘Chucky’ Collection Just in Time for Halloween"},"content":{"rendered":"

Pop Mart, purveyor of Labubu<\/a>, is branching out in the world of creepy pop culture collectibles with a little help from Chucky<\/a>. The blind box drop arrives September 12, timed to coincide with Halloween season and aiming to bolster the company\u2019s roster of animation-influenced characters. At the recent San Diego Comic-Con, Pop Mart made a splash with the Monsters series Big Into Energy, Skullpanda, and Peach Riot, as well as its latest Star Wars line.<\/p>\n

During io9\u2019s preview at SDCC, Emily Brough, Pop Mart\u2019s head of IP licensing in the Americas, talked about the company\u2019s plans leading into Halloween. \u201cWe have this amazing product and these amazing characters and then we\u2019re just extending the excitement and innovation to every touchpoint with our fans. We just love doing that and we love just continuing to bring the creativity of our characters,\u201d she said of creating experiences around specific seasons, including the spooky Chucky release.<\/p>\n

The Chucky collab is such a natural choice for horror fans. It will feature toy box-style packaging for various incarnations of the character throughout Don Mancini\u2019s franchise legacy. \u201cWe like to lean in, especially in the U.S. Halloween is such a meaningful holiday, so we had a lot of fun here really leaning into that with product development,\u201d Brough said of the Universal Pictures terror toy going mini and all in on the blind-box craze.<\/p>\n

As someone scared of owning a 1:1 Chucky, I\u2019m more comfortable with a miniature threat or pulling a Glen or Tiffany. \u201cWe made them kind of cute because that\u2019s what we do. There will be more and more coming out around Halloween and some other key holidays for us,\u201d Brough said.<\/p>\n

We\u2019re hoping for a second series of Chucky blind boxes because, as fans know, there are so many variants from the movies and the TV show we\u2019d love to get our hands on\u2014give us Phantom Chucky, the Colonel, or even more of Tiffany and Glen(da).<\/p>\n

Brough continued, \u201cWe\u2019re excited to bring [top IP] collaborations from beloved studios all over the world, and we\u2019re also continuing to build out our artist roster and have the roster of artists that we work with reflect the diversity of the markets that we\u2019re in. So we\u2019re really, really excited to continue to bring in new artists and new IP and then extend those stories into the Pop Mart universe as well.\u201d<\/p>\n

As far as extending excitement for their existing licenses and their original IP drops, Brough elaborated on how the new toy titan aims to engage its audience.<\/p>\n

\u201cThere\u2019s so much great storytelling within all of the characters. At the core we are a pop culture entertainment company and we work with these amazing independent artists from all over the world to bring their characters to life and really bring the storytelling to life through collectible design, [but] we\u2019re looking for ways to continue to extend their stories,\u201d she said of the potential for their properties, such as Kasing Lung\u2019s Labubu<\/a>, to find life in other entertainment mediums.<\/p>\n

\u201cWe\u2019ve been doing it kind of [through] short animation for the social media channels to share a little bit more about the story of the series or the stories of the characters and every series is really building out either the story or the personality for each person. That is something that we are doing now and we\u2019re looking forward to continuing to build out the storytelling in new and innovative ways.\u201d<\/p>\n

When we asked if that involves U.S. versions of the overseas pop-up and theme park offerings to meet Labubu, Brough doesn\u2019t deny that could be in the works.<\/p>\n

\u201cLater this year we\u2019ll be looking at some pop-up shop experiences, and we\u2019ll continue to extend those out throughout not only later this year but also into next year,\u201d she said.<\/p>\n

As for getting immersive experiences such as Popland in the states, she added, \u201cIt\u2019s a format that we have globally and that we\u2019ve seen a lot of success with so we\u2019re looking forward to bringing that to the US as well as some of those offline experiences. Popland is expanding right now, so over there in Beijing, as the offline experience, [and] we\u2019re constantly looking for ways to extend that.\u201d<\/p>\n

Check out the Chucky drop in the gallery below. Buy online here<\/a> or at your local Pop Mart location beginning September 12.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Want more io9 news? Check out when to expect the latest Marvel<\/a>, Star Wars<\/a>, and Star Trek<\/a> releases, what\u2019s next for the DC Universe on film and TV<\/a>, and everything you need to know about the future of Doctor Who<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Pop Mart, purveyor of Labubu, is branching out in the world of creepy pop culture collectibles with a…\n","protected":false},"author":2,"featured_media":8485,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[9539,9540,146,9541,85,46,6839,397,9287],"class_list":{"0":"post-8484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-childs-play","9":"tag-chucky","10":"tag-entertainment","11":"tag-horror","12":"tag-il","13":"tag-israel","14":"tag-labubu","15":"tag-movies","16":"tag-pop-mart"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/8484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=8484"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/8484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/8485"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=8484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=8484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=8484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}