<\/p>\nmore than 325 million views<\/p>\n
<\/a>, making it Netflix\u2019s most-watched original movie. Its soundtrack has received platinum certification while the breakout single, Golden, hit No. 1 on the Billboard Hot 100. <\/p>\n
The movie has sparked a steady stream of cosplay and dance challenges across social media platforms.<\/p>\n
By venturing into toys, Netflix is betting smaller, non-franchise films can scale into lucrative intellectual property. The company is already offering KPop Demon Hunters apparel, accessories and collectibles through its online shop.<\/p>\n
The streamer also offers toys based on other hit franchises, such as American science-fiction series\u00a0Stranger Things (2016 to present). It has invested heavily in mobile games and immersive experiences stemming from its original content to diversify revenue away from subscriptions.<\/p>\n
Other media companies including Walt Disney have leant on toys to turn breakout hits such as Frozen (2013 to present) into massive franchises that bring a reliable stream of revenue.<\/p>\n
Financial details of the deal on Oct 21 were not disclosed. Shares of Mattel closed regular trading 2.5 per cent higher as the deal offers it another chance to tap a global entertainment phenomenon, like its success with the film Barbie (2023).<\/p>\n
Mattel will develop and market a global line of KPop Demon Hunters products starting in 2026, spanning dolls, action figures, accessories, collectibles and play sets.<\/p>\n
Its chief executive Ynon Kreiz told Reuters the deal is a win-win situation for Mattel and Netflix, adding: \u201cThis is especially exciting given the scale and appeal of this new franchise.\u201d<\/p>\n
He said Mattel is fast-tracking the development of the products due to expected strong demand and will expedite shipping. <\/p>\n
\u201cWe will do everything we can to fulfil the demand,\u201d he added.<\/p>\n
Mattel reported its third-quarter results on Oct 21, with sales and profit falling short of estimates due to sluggish demand in North America amid economic uncertainty.<\/p>\n
Hasbro\u2019s range from the Netflix tie-up will include special-feature plush, youth electronics and role-play items, with the first release being a Monopoly Deal: KPop Demon Hunters edition. REUTERS <\/p>\n
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