The rumored iPhone 17 launch is looming now, but if you’re not an avid Apple fan, then I highly recommend checking out the Google Pixel 10. Specifically, T-Mobile’s current promotion – an amazing deal that lets you rebate the entire cost of the device when you bundle it with a new line.

According to the T&Cs of the deal, no trade-ins are currently needed to be eligible for this promotion – and even better yet, it’s available on all of the carrier’s postpaid plans (including the more budget-oriented Pixel 10).

I mention this particular Pixel 10 deal ahead of the highly anticipated Apple 2025 event because I highly expect it’ll have its rival beat when it comes to value. Right now, for example, free iPhones are locked behind either trade-in criteria or new number port-ins. Those are still great deals, but they’re a little less generous when it comes to the various hoops you need to jump through to be eligible.

Today’s best Pixel 10 deal at T-Mobile

If you are thinking about trading, then you can go via the traditional route instead and get up to $1,000 off at T-Mobile this week. That’s technically enough to cover the entire cost of the higher-end Pixel 10 Pro, but iPhone fans may want to hold off until later this week if they’re dead-set on an Apple device, since I expect an almost-identical rebate on the iPhone 17 Pro.

If you want to read more about my predictions for prospective iPhone 17 deals, then you can check out my recently published feature where I lay out the most likely scenarios. Make sure you revisit Techradar over the next few days too, as we’ll have extensive coverage of the launch, unbiased buying advice, and even hands-on reviews of the new Apple devices.