Digital economy nears $300bn, including transport, delivery and other segments

20251111 E-Conomy

Representatives from Google, Bain & Co. and Temasek Holdings present the e-Conomy SEA 2025 report in Singapore on Nov. 11. (Photo by Kentaro Takeda)

KENTARO TAKEDA

November 11, 2025 16:53 JST

SINGAPORE — Southeast Asia’s e-commerce market is set to grow 16% this year despite economic headwinds, with video-based promotions and AI-powered recommendation features fueling consumer activity, a survey released on Tuesday showed.