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New Zealand Sees International Visitors Spending Surge To Twelve Point One Billion Dollars Driving Tourism Recovery
Published on
September 4, 2025
New Zealand’s tourism sector has seen a remarkable resurgence, with international visitors contributing a record-breaking NZD 12.1 billion in the past year, marking a 4.3% increase from the previous year. This surge in spending is driven by a growing number of tourists exploring the country’s outdoor adventures, national parks, cultural landmarks, and vibrant local scenes. With Australians, Americans, and other international travelers flocking to New Zealand for its world-renowned natural beauty and diverse experiences, the economy is reaping the benefits, especially in regions dependent on tourism. As the country continues to recover and exceed pre-pandemic tourism levels, this impressive spending reflects the ongoing strength of New Zealand’s tourism industry and its crucial role in supporting local businesses and communities.
New Zealand’s tourism industry is experiencing a remarkable recovery, with both the number of visitors and their spending reaching impressive figures. After the challenges of the pandemic, the country is seeing a resurgence in international travel, boosting its economy and cementing its position as a popular destination for tourists worldwide.
Recent data from the Ministry of Business, Innovation, and Employment (MBIE) reveals that international visitors spent a total of NZD 12.1 billion over the 12 months leading up to June 2025. This represents a solid 4.3% increase compared to the previous year, highlighting the rebound in the sector. The figures demonstrate that New Zealand is successfully attracting more travelers and that these visitors are spending more during their stays.
A significant portion of this increase in spending comes from holidaymakers. These visitors, who are traveling for leisure rather than business, contributed NZD 7.6 billion to New Zealand’s economy. This indicates that tourists are returning in greater numbers and are willing to spend more on experiences, accommodations, food, and activities. The surge in spending is a positive sign for the tourism sector, which plays a crucial role in New Zealand’s overall economy.
The spending habits of Australian visitors stand out as particularly noteworthy. Australians, who traditionally make up a large portion of New Zealand’s international tourist arrivals, have significantly increased their daily spending. According to the survey, their average daily expenditure rose by 17%, reaching NZD 273 per day. This increase suggests that Australian visitors are not only returning in greater numbers but are also willing to spend more during their time in New Zealand, which is likely driven by the country’s wide range of attractions and experiences.
Among international visitors, Americans are leading the way in terms of daily spending. With an average daily expenditure of NZD 338, American tourists are the highest spenders, according to the latest figures. This is consistent with the trend of American travelers being drawn to New Zealand for its adventure tourism offerings, such as hiking, skiing, and exploring the country’s famous natural landscapes. With a large population of affluent travelers and a strong interest in outdoor adventures, it’s no surprise that American visitors are contributing significantly to New Zealand’s tourism revenue.
One of the key findings of the survey is the growing interest in outdoor activities among tourists. A substantial 71% of visitors reported engaging in activities like walking, hiking, or trekking, which speaks to New Zealand’s reputation as an outdoor adventure destination. The country’s natural beauty, with its vast array of national parks, mountains, beaches, and lakes, continues to be a major draw for international travelers. From the scenic hiking trails in Fiordland to the famous Tongariro Alpine Crossing, New Zealand’s diverse landscapes offer something for everyone, encouraging tourists to explore the great outdoors.
Nature-based tourism remains a cornerstone of New Zealand’s appeal, with beaches, lakes, and national parks standing out as major attractions. Tourists are increasingly seeking experiences that connect them with nature, whether it’s through scenic walks, wildlife watching, or simply relaxing by the beach. In addition to natural attractions, many visitors are also taking the opportunity to explore New Zealand’s vibrant cultural and artistic scene. Museums, galleries, and cultural institutions are seeing more foot traffic, with visitors eager to learn about the country’s rich history and indigenous Māori culture.
The total number of international visitors to New Zealand in the past year reached 3.38 million, which is about 87% of the pre-pandemic levels. While this is still below the peak numbers of 2019, it represents a significant recovery. The tourism sector is slowly returning to its pre-pandemic numbers, and experts are optimistic about the continued growth of the industry. In terms of financial impact, the tourism sector has already surpassed its pre-pandemic levels, reaching 106% of the figures seen in 2019. However, when adjusted for inflation, the sector stands at 86% of pre-pandemic levels, indicating that while the recovery is strong, there are still challenges to be addressed.
Despite these challenges, tourism remains New Zealand’s second-largest export earner, trailing only behind the dairy industry. The sector plays a vital role in the country’s economy, providing jobs and supporting local businesses, especially in areas that rely heavily on tourism revenue. For many of New Zealand’s regional communities, tourism is not just an economic boost—it is a lifeline.
For towns and cities along the coast, tourism has a profound impact on local life. In places like Orewa, for example, day-trippers stop for ice cream, while locals gather at cafes after enjoying a morning at Shakespear Regional Park. These everyday interactions show how tourism affects not just the big cities but also smaller, rural communities that thrive on the influx of visitors. Motels and local businesses in these areas benefit from the tourism industry, creating jobs and fostering a sense of community.
While New Zealand’s tourism sector continues to recover and grow, there is a growing awareness of the need to balance economic benefits with environmental sustainability. With an influx of visitors comes the responsibility to preserve the natural beauty that makes New Zealand so attractive in the first place. Sustainable tourism practices, including eco-friendly initiatives and conservation efforts, are becoming an integral part of the industry’s long-term success.
New Zealand’s tourism industry has rebounded strongly, with international visitors spending a record NZD 12.1 billion in the past year, driven by growing interest in the country’s natural attractions and vibrant local experiences. This surge in spending marks a 4.3% increase from the previous year, highlighting the sector’s ongoing recovery and economic impact.
As New Zealand’s tourism sector continues to recover, the country remains focused on offering visitors unforgettable experiences. Whether it’s through outdoor adventures, cultural exploration, or simply enjoying the stunning landscapes, New Zealand has firmly re-established itself as a top global tourist destination. The industry’s resilience and ability to adapt to changing circumstances have laid the foundation for a bright future, ensuring that New Zealand remains an enticing and thriving destination for years to come.
