On November 10 2025, 50 New Zealand wineries gathered in Marlborough to mark the launch of Sauvignon Blanc New Zealand 2027 – a nationwide, three-day celebration of Aotearoa’s most iconic grape variety – taking place in Marlborough from 2-4 February 2027.
The event marked the start of a three-year journey to showcase New Zealand’s leadership, innovation, and diversity in Sauvignon Blanc to the world.
Held at the Marlborough Wine + Food Experience in Blenheim, it offered a first glimpse of the bold vision behind Sauvignon 2027 – to highlight the depth, diversity, and regionality of one of the world’s most admired wine styles through a united collective of New Zealand producers.
Sauvignon 2027 will welcome global industry leaders, trade influencers, sommeliers, and wine content creators to beautiful Wairau, Marlborough, in the height of New Zealand summer and on the cusp of harvest.
Guests will experience the region’s terroir, Kiwi hospitality, and the evolution of modern Sauvignon Blanc – from vibrant regional expressions and age-worthy styles to cutting-edge innovations – paired with New Zealand’s finest food and culinary creativity.
Chaired by Yealands Chief Winemaker, Natalie Christensen, Sauvignon 2027 is shaped and led by a committee of industry representatives from nine New Zealand wineries, New Zealand Winegrowers, and Wine Marlborough.
Sign ups are now live for wineries looking to participate in Sauvignon 2027 at www.sauvignonnz.com
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