Alfeld is one of numerous women and men who regularly enter best dressed competitions around New Zealand, as well as the prestigious Fashion in the Field at the Melbourne Cup in Australia. Besides the perk of creating a unique look and winning thousands of dollars in prizes (think overseas trips, $1000 gift cards, diamond necklaces, etc), it’s a chance to meet new fashion friends in a scene they say is surprisingly encouraging. While the field of entrants has been aging, in recent years, some newcomers, like Alfeld, have injected fresh life into the conservative world of best-dressed competitions.