Since 2022, the company said it was able to streamline its workforce by around 40%, with Siemiatkowski telling CNBC that headcount had shrunk from about 5,000 to almost 3,000 employees.
But the cuts are not only because of AI, according to the CEO.
“We have simply communicated to our employees that what we’re going to do is we’re gonna shrink, so we’re going to stop hiring,” he said as quoted by CNBC in May.
“Natural attrition in a company like ours is 15 to 20% per year, so we shrink naturally 15 to 20% by people just leaving.”
The company also noted in March that it was able to hike the share of tech employees from 26% in 2022 to 52% in the first quarter of 2025.