“This law will not fulfil its promise to make kids safer online, and will, in fact, make Australian kids less safe on YouTube,” the company’s public policy manager Rachel Lord said.
“We’ve heard from parents and educators who share these concerns.”
Australian YouTube users under 16 will be automatically signed out on December 10, using the ages linked to their Google accounts, the company said.
Underage users could still visit the website without an account, but would lose access to many of YouTube’s features – including “wellbeing settings” and “safety filters”.
Lord said the “rushed regulation misunderstands our platform and the way young Australians use it”.
“At YouTube, we believe in protecting kids in the digital world, not from the digital world.”
‘Outright weird’
Australian Communications Minister Anika Wells said YouTube’s criticism was “outright weird”.
“If YouTube is reminding us all that it is not safe and there’s content not appropriate for age-restricted users on their website, that’s a problem that YouTube needs to fix.
“With one law, we can protect Generation Alpha from being sucked into purgatory by the predatory algorithms.”
The Australian Government concedes the ban will be far from perfect at the outset, and some underage users will fall through the cracks as issues are ironed out.
But platforms face fines of A$49.5 million ($56.5m) if they fail to take “reasonable steps” to comply from next week.
Hundreds of thousands of adolescents are expected to be impacted, with Instagram alone reporting about 350,000 Australian users aged 13 to 15.
Some popular apps and websites such as Roblox, Pinterest and WhatsApp are currently exempt, but the list remains under review.
YouTube said it would archive accounts so they could be reactivated when users turned 16.
“We will not delete or remove any of their existing content or data, and it will be waiting for them when they come back,” it said.
Meta, Facebook’s parent company, has already started deactivating accounts based on information such as the age given when they were created.
An internet rights group last week launched a legal challenge to halt the ban.
The Digital Freedom Project said it had challenged the laws in Australia’s High Court, arguing they were an “unfair” assault on freedom of speech.
– Agence France-Presse