During the first quarter of 2025, 89.2% of the population aged 16–74 used the Internet, with daily or almost daily use reaching 97.8% of all users. Credit: Greek Reporter. Credit: LeadCompass
Nearly 9 out of 10 households in Greece now have internet access from their homes, an evolution that clearly reflects the digital transition of Greek society and, simultaneously, the changing nature of tourism demand.
According to the annual Hellenic Statistical Authority (ELSTAT) survey on the use of Information and Communication Technologies (ICT) by households and individuals, this rate reached 88.7% in 2025, marking a substantial increase of 23.1 percentage points compared to 2014.
During the first quarter of 2025, 89.2% of the population aged 16–74 used the internet, with daily or almost daily use reaching 97.8% of all users.
The mobile phone plays a crucial role, as 95% of citizens connect to the internet via their handset. This widespread mobile access explains the rapid growth of mobile bookings and last-minute decision-making in the tourism industry.
E-commerce and travel services surge in Greece
ELSTAT data registers a robust rise in e-commerce with a direct impact on travel services. Almost 7 out of 10 Internet users (69.2%) made online purchases or ordered services/products in Q1 2025. This figure is 6.4 percentage points higher than in 2024 and more than double the rate recorded in 2014.
Transport and accommodation are among the most popular online purchases:
53.6% of users purchased online transport services, including air and ferry tickets, intercity buses (KTEL), and taxi services.
40.9% made online accommodation bookings through hotels or travel agencies.
A significant 61.8% purchased tickets for cultural or sporting events, a statistic directly correlating with the growth of city break tourism, festivals, and themed experiences.
Internet, artificial intelligence and e-government in Greece
The survey also monitors the penetration of Artificial Intelligence (AI), with 49.5% of the population aged 16–74 reporting they have used AI tools for content generation, such as text or images. While the use is primarily for personal purposes, over a third of users leverage AI professionally.
This development holds particular significance for the tourism sector, especially in areas like marketing, customer service, and dynamic pricing.
Concurrently, e-governance is becoming firmly established, with 72% of the population using digital public services between April 2024 and March 2025. The ability to retrieve documents, submit applications, and book appointments online reduces bureaucracy, facilitating operations for both citizens and tourism businesses.
The survey confirms that Greek tourism now operates within a mature digital ecosystem. Online bookings, digital payments, mobility services, and the increasing use of new technologies represent key drivers of demand. This sends a clear message to the industry: invest strategically in digital infrastructure, mobile experience optimization, and modern services that meet the evolving behavior of travelers.
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