What about accessibility? Ezra offers flexible pricing tiers, from a regular full-body scan to a more detailed version, so individuals can choose by budget. As AI becomes more efficient, scan times shorten and operational costs are reduced. Economies of scale will help too. Gal told me costs are expected to come down further: in the US, the most affordable scan dropped from $1,495 to $499. “We aim to do the same in the UK over time.” Prices currently range from £1,495 to £5,495.