For existing growers, Siebert said this change was already being felt.
“Some are planning succession, others are considering scaling, selling or partnering to stay competitive,” he said.
“Where family succession is possible, new generations often bring a fresh focus on technology, sustainability and diversified income.
“Where it’s not, the likely outcome is consolidation through larger managed businesses or through alternative land use.”
Industry dynamics
NZ Avocado chief executive Brad Siebert.
Siebert said that while this could bring investment and efficiencies, it also shaped the dynamics of industry decision-making to meet different needs.
“These shifts bring both opportunity and pressure,” he said.
“Land use intensity, productivity and regulatory compliance will continue to influence what is viable.
“Access to finance, enabling trade and regional policy settings and how confident new and existing growers feel about future returns will all affect the pace and scale of change.
“What matters most for our industry is that grower needs, whether you own 2 hectares or 50, are clearly heard and represented.
“As ownership patterns evolve, the industry’s role in advocating for growers’ political and economic interests will be to support its members through the transition, not simply react to it.
“Ultimately, it’s not just who owns the orchards that will define our future, but how growers choose to shape their businesses and the land they depend on.”
Siebert said collaboration across industry stakeholders would be key to keeping the industry resilient, informed, market-driven and proud of its roots.
“The next chapter of our industry will be defined by how well we adapt.”
Rabobank New Zealand chief executive Todd Charteris said findings from the white paper highlighted the extent of the succession challenge ahead for the agricultural sector.
“Succession is not a moment in time – it’s a process that takes years of planning, conversation and adaptation,” he said.
New models
“The traditional model of passing the farm to the next generation is under pressure, but there are new and innovative models emerging that can help families stay connected to their land,” Charteris said.
He said data collected for the white paper found that only one in three farmers had a formal succession plan in place.
“A further 17% have discussed succession with the relevant parties, but nothing is documented, leaving exactly 50% who had neither discussed succession nor commenced a succession plan.”
He said the research also found that one-third of farmers intend to pass their farm to their children, yet 39% reported having no children seriously interested in farming.
“For many Kiwi farmers, the dream is that one of the kids will take over the farm.
“The flipside is that it can also be experienced as a feeling of pressure or a sense of responsibility by the next generation.
“Taking over the family farm involves committing to decades of indebtedness in a sector that is subject to volatility and uncertain returns.
“It remains a big call for a 20-something and their bank.”
While this is the case, Charteris said, data collected for the paper suggested the financial obstacles to farm ownership had plateaued in recent years.
“With total package values for farm employees keeping pace with the increase in land valuations over the period 2011–2024, the succession cliff appears less steep recently.
“However, the challenges to get on the ladder remain high, particularly with the increased scale of farming and need to increase margins to support borrowing.”
The paper also highlighted several increasingly prominent succession models, including hybrid ownership models and corporate structures, which are being adopted to help farming families stay connected to the land.
“A number of New Zealand’s largest-scale, most productive and environmentally responsible farming businesses are either fully corporate or run under Māori-owned incorporation models,” Charteris said.
“If we get this right, we can unlock new pathways for young Kiwis who are passionate about farming – whether they’re farming mad, farming curious or farming adjacent – to own a share of a greater pie.”
He said most of the farmers spoken to in the process of compiling the white paper had been looking at succession for years, and all of them wished they’d started the process earlier.