93% of you trust information from The Spinoff. That makes us enormously proud. It also means we keep working hard to maintain it. The trust we’ve earned is why The Spinoff does not and will not publish work that has used generative AI. The words you read on The Spinoff are written by humans, edited by humans and, as Spinoff members show us every day, supported by humans.
Various estimates suggest up to half of all internet traffic is now AI bots. AI slop is everywhere. Trust isn’t built through algorithms or automated at scale, it’s earned. That’s what we’re protecting when we make decisions about AI, but we need your help. AI and big tech companies represent an existential threat. Not just to us, and to journalism, but to creativity and human understanding. Please help keep The Spinoff independent, local and, most of all, incredibly human by becoming a Spinoff member today.