A large-scale emergency operation is underway at Mount Maunganui Beachside Holiday Park following a large landslide, with reports multiple people are unaccounted for. Photo / Cameron AveryA large-scale emergency operation is underway at Mount Maunganui Beachside Holiday Park following a large landslide, with reports multiple people are unaccounted for. Photo / Cameron Avery

 Damage to the Mount Maunganui Beachside Holiday Park and nearby hot pools after a slip. Damage to the Mount Maunganui Beachside Holiday Park and nearby hot pools after a slip.

Fire and Emergency NZ said yells could be heard when rescue teams first arrived, but these have now gone silent. Photo / Jason Dorday.  Fire and Emergency NZ said yells could be heard when rescue teams first arrived, but these have now gone silent. Photo / Jason Dorday.

Under 10 people are being searched for as part of the rescue operation. Photo / Cameron AveryUnder 10 people are being searched for as part of the rescue operation. Photo / Cameron Avery