The mighty clash at the box office between Geetu Mohandas’ Toxic: A Fairy Tale For Grown-Ups and Aditya Dhar’s Dhurandhar 2 on March 19, is making box office experts and film exhibitors nervous.
Dhurandhar 2 vs Toxic: “If one of the two films shifts, both will benefit,” says Taran Adarsh
“How can we accommodate two such huge films on the same Friday? They are both audiences’ favourites of the year. One stars the KGF hero, the other is the follow-up to the biggest hit of all times. Plus, they are both over three hours long. Who can we properly showcase both films?” asks Kumar Abhishek, a Patna exhibitor.
There is no possibility of Dhurandhar postponing its release. A source very close to the director Aditya Dhar told me, “It is a hundred percent on. The date March 19 is final and irrevocable. The false stories doing the rounds about the postponement are the desperate elements to play our film down. People were spreading such rumours before the release of the first part also.”
There is a strong possibility of Toxic opting for another release date.
Observed Trade Guru Taran Adarsh, “The 19 March clash between Toxic and Dhurandhar 2 should ideally be avoided, and here’s why, in clear industry terms. Both films are hard-hitting, mass-driven spectacles aimed at the same core audience – single screens + mass belts. A direct clash will split the audience, hurting both films instead of allowing either to realise (its) full potential. Single screens and mass multiplexes can’t support two large-scale films simultaneously and two massive, hugely popular heroes – Yash after KGF 2 and Ranveer Singh after Dhurandhar.”
He continued, “One film will inevitably dominate screen count, while the other suffer reduced shows, especially in interiors. In today’s market, opening weekend dictates a film’s fate. A clash dents opening numbers, perception, and momentum. Instead of one film owning the conversation, social media, and trade chatter, attention gets fragmented. 19 March carries holiday / festive potential in multiple circuits. A solo release would fully capitalise on it. If even one of the two films shifts, both benefit. A smart release strategy today is not about ego or bravado – it’s about maximising theatrical value.”
Also Read: Vicky Kaushal’s character from Uri will NOT appear in Dhurandhar 2
More Pages: Dhurandhar – The Revenge Box Office Collection
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2026 and stay updated with latest hindi movies only on Bollywood Hungama.