Google believes AI is the future of search, and it’s not shy about saying it. After adding account-level personalization to Gemini earlier this month, it’s now updating AI Mode with so-called “Personal Intelligence.” According to Google, this makes the bot’s answers more useful because they are tailored to your personal context.
Starting today, the feature is rolling out to all users who subscribe to Google AI Pro or AI Ultra. However, it will be a Labs feature that needs to be explicitly enabled (subscribers will be prompted to do this). Google tends to expand access to new AI features to free accounts later on, so free users will most likely get access to Personal Intelligence in the future. Whenever this option does land on your account, it’s entirely optional and can be disabled at any time.
If you decide to integrate your data with AI Mode, the search bot will be able to scan your Gmail and Google Photos. That’s less extensive than the Gemini app version, which supports Gmail, Photos, Search, and YouTube history. Gmail will probably be the biggest contributor to AI Mode—a great many life events involve confirmation emails. Traditional search results when you are logged in are adjusted based on your usage history, but this goes a step further.
If you’re going to use AI Mode to find information, Personal Intelligence could actually be quite helpful. When you connect data from other Google apps, Google’s custom Gemini search model will instantly know about your preferences and background—that’s the kind of information you’d otherwise have to include in your search query to get the best output. With Personal Intelligence, AI Mode can just pull those details from your email or photos.