Google Photos is stepping up its use of generative AI with the introduction of Me Meme, a new experimental feature rolling out on Android and iOS in the US that lets users turn themselves into memes. The concept is straightforward: Me Meme allows users to “turn themselves into a meme” with AI.
To begin with, users can either choose a meme template from Google Photos’ built-in presets or upload a reference image of their own. They then select a selfie or portrait in which their face is clearly visible. Google recommends using a well-lit, front-facing photo that is sharp and in focus for the best results. Before generating the meme, users can make small adjustments to the source image.
Once the meme is created, it can be saved to the photo library, regenerated, or shared directly. Google also provides tools to compare the original image with the AI-generated version, as well as an option to submit feedback on the output.
Unlike the standalone Gemini app, which already allows users to generate images and memes through text prompts, Google Photos is positioning Me Meme as a more guided and accessible experience. By embedding the feature directly within the Create tab, Google appears to be targeting casual users who may be reluctant to experiment with prompts or switch between apps.
The name ‘Me Meme’ itself seems deliberately designed for virality, reflecting Google Photos’ broader effort to reframe the Create tab as a hub for playful, shareable AI tools. Me Meme now sits alongside features such as Create with AI, Photo to video, Remix, Collage, Highlight video, Cinematic photo, and Animation.
For now, Me Meme is labelled as an experimental feature and is rolling out gradually. It was not visible on all devices tested, and Google has yet to share details on when it may expand beyond the US or move out of the testing phase.
Google Photos was launched in May 2015 as a standalone spin-off from Google+ Photos (which itself was the successor to Picasa). In 2021, Google ended the free unlimited storage policy, moving to a shared 15 GB storage limit across Google Drive, Gmail, and Photos. Last year, a significant integration with AI, including features like Magic Editor, Ask Photos (Gemini-powered search), was initiated.