GOG recently announced its New Year sale, and fans immediately noticed something was off about the site banner advertising the event, with Liam Dawe from GamingOnLinux taking to Reddit to question whether or not the banner was AI-generated. The post generated a range of responses, mostly ranging from outrage to apathy, but a handful of redditors also pointed out that this wasn’t the first time GOG used AI art in its marketing images, and that it had recently specifically mentioned proficiency with AI tools in a recent job listing for a developer to work on the Linux version of GOG Galaxy.
The topic of the AI-generated banner was also brought up on the GOG forum, where a GOG employee, who is involved in graphic design in the marketing department, commented at length on the post. The artist confirmed that the artwork is completely AI generated, although they deny that it was their work and decline to comment further on the company’s internal AI use. However, they do expand on their personal opposition to AI at length, lamenting how ubiquitous it has become and how, around five years ago, “everything you’d see was something someone had spent time on…so it was worth being looked at,” while this is not the case anymore. The full comment speaks to what appears to be an internal divide on the use of AI art, and this is a divide we observed in a recent State of the Gaming Industry survey as well, where many game industry workers admitted to using AI but most still thought it was harmful to gaming.
