Four priorities underpin TAP’s new open‑partner model
The structure positions TAP as an open partner to the wider financial advice ecosystem, with a focus on championing independent advice, building sustainable business capability and supporting more efficient advice delivery. The approach is framed around four priorities: backing advisers rather than controlling them, working with associations, groups and licensees, using technology and data to lift performance, and expanding access to advice as firms become more efficient and confident.
TAP Chairperson Naomi Ballantyne says the move aligns with a broader shift towards shared infrastructure in the sector.
“Historical competition around alignment is ending and that’s a good thing for everyone. The next phase is about empowerment. It’s about platforms and providers working together to give advisers what they need to thrive – systems, data, and support that are independent of alignment or control,” Ballantyne said.
Removing barriers to change and scaling adviser support
TAP is also targeting barriers that have slowed technology and process upgrades in advice businesses, including fear of disruption, change fatigue and loyalty concerns. Its model combines CRM technology, compliance support, data insights and hands-on operational delivery, supported by more than 100 specialist staff across data management, administration and operational transformation.