The Binge Town, a private theatre-based celebration venue chain, has secured Rs 2 crore on Shark Tank India, comprising Rs 1 crore for 2.5% equity, valuing the company at Rs 40 crore and Rs 1 crore as debt at 15% interest, from Varun Alagh, Co-Founder & CEO of Mamaearth.
However, during the Shark Tank India pitch, the company also received a Rs 8 crore offer from Anupam Mittal. For the brand’s current phase of expansion and operational scale-up, the founders chose to proceed with Varun Alagh’s proposal, which they felt was best aligned with their immediate business priorities and scaling requirements.
Along with capital, Varun Alagh will extend strategic support through industry networks, cross-branding opportunities, platform integrations including BookMyShow/District, and long-term growth guidance.
The funds will be deployed to accelerate expansion, strengthen post-Shark Tank brand visibility, and deepen the brand’s focus on becoming a full-fledged celebration platform, supporting new city launches, franchise-led expansion across Tier II and Tier III markets, marketing initiatives, and operational strengthening.
Chetan Agrawal, Co-founder, The Binge Town said in a statement, “Pitching on Shark Tank pushed us to look at our business with greater depth and clarity. The process, insights, and validation we received have helped sharpen our growth strategy and will play an important role in strengthening our brand as we scale. Beyond capital, Mr. Varun’s industry expertise, network, and market reach will open doors to valuable partnerships and connections, accelerating our growth journey.”
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The Binge Town currently operates 90+ private theatres across 24 branches in 12 cities, hosting 320+ celebrations every day, with venue capacities ranging from 2 to 20 seats. The company aims to scale to 200+ venues across 50+ locations in 25+ cities by the end of 2026 including Tier 2 & Tier 3.
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