A shift in tourism and business climate
On tourism, Srettha pointed out that Thailand should focus on quality, not just quantity, urging the country to evolve its tourism industry beyond its reputation for beaches. He believed that a more diversified leisure sector could help reverse the downturn in tourism numbers.
Finally, he stressed the importance of improving the ease of doing business in Thailand. This, he said, is a long-term issue, but necessary steps must begin now to make the country more investor-friendly.
Despite the challenges, Srettha remained optimistic, noting that Thailand still possesses strengths in affordability, climate, tourism, food, medical services, and wellness. With the right reforms, he believed Thailand could regain its place as a crucial partner in the global economy, transforming the “sick man” into a thriving economy once again.