Taylor Swift bags best-selling artist of 2025 award

AFP

18 Feb, 2026 07:28 PM2 mins to read

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Taylor Swift was named the biggest-selling global artist of 2025 by IFPI, her fourth consecutive win. Photo / Getty Images

US pop star Taylor Swift was crowned the biggest-selling global artist of 2025, industry body IFPI has announced, the fourth consecutive year and sixth time she has claimed its annual prize.

The 36-year-old’s success was turbo-charged by the October release of her latest album, The Life of a Showgirl, which
set several streaming records, as well as the release of a docuseries about her record-breaking The Eras tour.

“2025 was another landmark year [for Swift], driven by exceptional worldwide engagement across streaming, physical and digital formats with the release of her 12th album … and the documentary of her tour,” IFPI said.

The body, which represents the recorded music industry worldwide, noted Swift had now won its top annual artist prize as many times as all other artists combined over the past 10 years.

IFPI hands out the Global Artist of the Year Award after calculating an artist’s or group’s worldwide sales across streaming, downloads and physical music formats during the calendar year and covers their entire body of work.