Google has officially introduced the Pixel 10a, bringing flagship-level AI tools and a best-in-class camera system to a more accessible price point of US$499.

Positioned as the newest member of the Pixel 10 family, the device blends Google’s signature software magic with a refreshed design and upgraded durability — all while keeping things wallet-friendly.


A sleeker, more sustainable design

Pixel 10a debuts a refined, completely flat back with a seamlessly blended camera bar — making it easier to slide into your pocket and rest flush on any surface.

It arrives in four colours: Lavender, Berry, Fog, and Obsidian. The build leans heavily into sustainability, featuring a 100% recycled aluminium frame and an 81% recycled plastic back cover. For the first time in the A-series, recycled cobalt, copper, gold and tungsten are also incorporated into the device .

The phone sports a 6.3-inch Actua display that’s 11% brighter than its predecessor, with upgraded Corning® Gorilla® Glass 7i for improved scratch and drop resistance . It also comes with an IP68 rating for dust and water resistance.


Built to last — in more ways than one

Under the hood, the Pixel 10a runs on Google’s custom Tensor G4 chip with 8GB of RAM , enabling full access to Gemini — Google’s AI assistant.

Battery life clocks in at over 30 hours on a single charge, stretching up to 120 hours with Extreme Battery Saver turned on . Fast charging and wireless charging are also supported .

Google is also committing to seven years of OS, security and Pixel Drop updates , meaning this could be the only phone you’ll need for a while.

For safety, Pixel 10a includes features like Car Crash Detection and Crisis Alerts , alongside theft protection and regular security updates.


A camera that punches above its weight

The Pixel 10a features a dual rear camera setup: a 48MP main camera and a 13MP ultrawide lens . It also supports Macro Focus and Night Sight for detailed close-ups and low-light photography.

For the first time on an A-series device, Camera Coach uses Gemini models to offer step-by-step guidance on lighting and composition . Auto Best Take helps ensure everyone looks their best in group shots with a single shutter press .

On the editing front, users can tap into Google Photos’ AI tools to remove objects, change backgrounds, and more with just a few prompts .

Video capabilities include 4K recording at 30fps and optical plus electronic image stabilisation , along with tools like Audio Magic Eraser and Cinematic Pan.


Powered by Gemini

Pixel 10a gives users full access to Gemini, including Gemini Live for natural, back-and-forth conversations . Users can also use Circle to Search to quickly look up anything on screen , or lean on Call Screen and Hold For Me to filter spam and wait on hold.

The device launches with Android 16 and Material 3 Expressive UI , bringing refreshed app visuals, wallpaper effects, and a modernised notification shade.


Pricing and availability

The Pixel 10a will be available online and in-stores via the Google Store, and retail partners Singtel, Shopee, Metapod, iShopChangi, COURTS, Lazada, Amazon SG, Best Denki and Harvey Norman from 5 March.

It comes in 128GB and 256GB storage options. Google is also launching matching Pixel 10a cases in all four colours , alongside Pixel Buds 2a in new Berry and Fog colourways.

With its blend of AI smarts, durable build, and camera-first experience, the Pixel 10a aims to deliver “everything you need, at a price you’ll love.”

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