It’s no secret that GPU prices have skyrocketed lately as a result of increased AI data center demand. This has been especially true for any GPU featuring more than 8 GB of VRAM, like AMD’s Radeon RX 9060 and 9070 series. However, while AMD GPUs were previously seen as a viable alternative when NVIDIA GPUs were unaffordable or unavailable, that increased demand resulted in price spikes of up to 40% by December 2025. This is based on Japanese data collected by Gaz:Log, who also found that, since that massive price hike, reduced demand has forced retailers to drop prices for both the RX 9070 XT and RX 9060 XT 16 GB GPUs by as much as 15% and 20% respectively.
Obviously, this is just one market, and it can’t be guaranteed that events will play out similarly in other regions, but it is an indication that hardware pricing may be reaching a tipping point, after which we may see prices stabilize or fall slightly in response to reduced demand. It’s also worth noting that AMD and NVIDIA have both been rumored to be planning to effectively increase MSRP in early 2026, which would result in price increases of at least 10% across the board. This is on top of a late 2025 price increase of $20-40 on both 8 and 16 GB GPUs.