On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from the world’s leading apps and brands across eCommerce, fintech, health and fitness, and beyond.

As the app industry continues to scale, so does the demand for this event. Registrations are already 68% ahead of 2025, and the audience taking shape reflects the scale and quality of the event.

Who will be there

An exceptional group of leading apps and brands have confirmed their place, including Babbel, Booking.com, Monzo, Bolt, Next, Flo, Financial Times, The BBC, and Skyscanner.

Executives from Trainline, Runna, Aviva and American Express will also be in attendance, alongside a broad cross-section of high-growth app businesses.

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Business of Apps London has established itself as a key meeting point for the European app ecosystem by consistently delivering the level of attendee quality and peer-level discussion senior leaders expect.

Agenda and focus

With over 80 speakers across eight content stages, this year’s agenda is built around execution-led insight across the full app growth funnel, from acquisition and retention to monetisation and product strategy.

Sessions will address the topics shaping modern app growth, including privacy-first measurement, creative testing, web-to-app funnels, retention strategy, product-led growth, and revenue innovation. Content will be delivered through talks, deep-dive workshops, and interactive roundtables, ensuring relevance across the full app growth team.

Alongside the agenda, the event is structured to support meaningful connection. Dedicated networking breaks and a purpose-built event platform will enable direct engagement with peers, partners, and platforms across the app ecosystem.

Join us at Business of Apps London 2026 on April 23rd at The Brewery, as we explore what’s next for app growth and how the world’s leading apps are scaling smarter.

Don’t forget, if you work for an app or brand, you can apply for a subsidised ticket here.