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ECU Health agrees to sell home and hospice care services division
HHealthcare

ECU Health agrees to sell home and hospice care services division

  • March 6, 2026

GREENVILLE, N.C. (WITN) – ECU Health has agreed to sell its home health and hospice services division to a family-owned healthcare provider.

ECU Health announced Thursday that it has entered an agreement with Liberty Home Care and Hospice. The agreement is currently pending approval from the North Carolina Attorney General’s office.

ECU home health offices in Greenville, Windsor, Washington and Kenansville will transition their operations to Liberty as a result of the sale.

The transition will also happen at hospice offices in Greenville, Ahoskie and Kenansville.

Officials say the transition will help ensure that home and health services are still available and sustainable for communities across eastern North Carolina.

The Service League of Greenville Hospice House is included in the sale, with officials saying that it will advance the impact of its services.

In a news release, COO of ECU Health Brian Floyd states, “As the rural health landscape continues to experience complex challenges and pressures, including shrinking reimbursement, it is essential we explore every opportunity to ensure high-quality services remain accessible to the people of eastern North Carolina.”

Floyd continues, “This decision was made with sustainability and continuation of services at the forefront. Liberty Home Care and Hospice brings the scale, expertise and mission-driven focus needed to help ensure uninterrupted high-quality home health and hospice care for patients and families who depend on these services.”

Liberty is a long-standing organization offering home health, palliative, or hospice care services for patients and caregivers across North Carolina, South Carolina, and Virginia.

Officials say both organizations are working closely together to ensure a seamless transition without disrupting patient care. Referral partners, patients and families can expect communications and services to remain consistent throughout the process.

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