SK Telecom logo. Photo=SKT
SK Telecom has completed pre-orders for the Galaxy S26 series and will begin activation on the 6th. The Galaxy S26 series has recently received a hot response due to its ‘Premium Experience’ marketing. This pre-order for the Galaxy S26 series by SKT is significant as it marks the first case of transitioning to ‘experience-centered marketing’ where customers can experience and enjoy.
According to SK Telecom (CEO Jung Jae-hun) on the 6th, SKT has connected the Galaxy S26 series with the lifestyle that customers are enthusiastic about, featuring promotions that highlight benefits of high customer interest such as â–²Pokemon Run 2026 in Seoul â–²Chuncheon Marathon 2026 running events â–²meal vouchers for chefs Park Hyo-nam and Choi Yu-gang’s restaurants â–²tickets for the Seoul Jazz Festival 2026.
Thanks to this, the number of pre-order customers for the SKT Galaxy S26 series showed an increasing trend compared to the previous model, especially with the premium model Galaxy S26 Ultra seeing a noticeable increase in demand for high-end models.
The Galaxy S26 and S26+ received significant interest in the following order: â–²Black â–²White â–²Cobalt â–²Violet â–²Sky Blue, while the Galaxy S26 Ultra was noted in the following order: â–²Black â–²Cobalt Violet â–²White â–²Sky Blue.
The ‘S26 Market’ pop-up store opened at SKT’s flagship store T Factory Seongsu was designed as a mission-type event where pre-order benefits and device experiences could be enjoyed like a game, attracting many visits and SNS certifications from the MZ generation.
During the pre-order period from February 27 to March 5, the number of visitors to the T Factory pop-up store more than doubled compared to the previous week, proving high interest, and on-site certification photos and reviews spread through SNS, generating buzz.
SK Telecom has completed pre-orders for the Galaxy S26 series and will begin activation on the 6th. Photo=SK Telecom
â—† All customers activating in March receive ‘Club Galaxy S26’ benefits… 4 free subscription products including OTT and delivery
Even after the pre-order ends, SKT’s differentiated benefits will continue throughout March.
SKT will provide the T membership ‘Club Galaxy S26’ package to all customers who complete activation of the Galaxy S26 series by March 31. The package consists of a total of 4 categories: subscription, Galaxy customization, life, and raffle.
Eligible customers can check and use all benefits in the ‘Club Galaxy S26’ menu of the app after signing up for T membership, and can use them for two months from March to April.
The subscription services include â–²T Universe Pass with Disney+ Standard 3 months free â–²T Universe Pass Olive Young & Starbucks & Emart24 3 months free, along with first-come-first-served benefits of â–²Baemin Club 2 months free (first 70,000 people) â–²Ssg7 Club 2 months free (first 60,000 people) providing 4 free subscription product benefits.
Galaxy customization benefits include a 30,000 won discount coupon for the Galaxy Watch 8 on Samsung.com and 5,000 won Samsung Wallet money for the first 50,000 people for all customers activating in March.
In the life category, customers can use discount benefits from a total of 8 popular T membership partners including Kurly, Compose Coffee, GS25, and No Brand Burger. Additionally, through a raffle, Galaxy Tab S11 (1 person), Galaxy Buds4 Pro (50 people), and Elago Selfie Stick (500 people) will be given away.
SK Telecom has completed pre-orders for the Galaxy S26 series and will begin activation on the 6th. Photo=SK Telecom
â—† For parent customers, get various benefits and also prepare a phone for your child with ‘Family Phone Sharing’
Parents purchasing the Galaxy S26 series can prepare a phone for their child and receive various benefits through the ‘Family Phone Sharing’ additional service, which can be joined for free until August 10.
Family Phone Sharing can be applied when a legal guardian passes their used phone to a child under 13 years old, providing the legal guardian with â–²2GB data coupon every month for a year â–²unlimited free family roaming for a year â–²up to 50% discount on subscription fees for T Universe Pass Olive Young & Starbucks & Emart24 for up to 6 times within a year.
The device passed down to the child must have been used by the legal guardian for more than 10 days within the last 5 years, and applications can be made through T World, SKT stores, or the 114 customer center.
SK Telecom has completed pre-orders for the Galaxy S26 series and will begin activation on the 6th. Photo=SK Telecom
â—† Combined with SKT-partnered card promotions and T Safe Compensation, discounts up to 1.56 million won
SKT is also conducting various credit card partnership promotions to reduce customer cost burdens. In particular, with the Samsung Card T Premium, which offers the largest discount among partnered cards, customers can receive up to 960,000 won off when paying in installments for the Galaxy S26 series.
By utilizing SKT’s used phone compensation program ‘T Safe Compensation’, customers can receive up to 600,000 won in compensation, allowing them to purchase the Galaxy S26 series at a discounted price of up to 1.56 million won when using both the Samsung Card promotion and ‘T Safe Compensation’.
The ‘SKT x Samsung Card THE TWENTY’ promotion for SKT customers in their 20s will also run until May 31. When purchasing the Galaxy S26 series with Samsung Card T Light, customers can receive a discount benefit of up to 628,000 won and various membership benefits such as cashback on the first year’s annual fee when signing up for Samsung Card ‘THE TWENTY’ during the promotion period.
Kwon Hyun-cheol, head of SKT Sales & Marketing, stated, “We focused on providing differentiated experiences and benefits that can make the purchase of the Galaxy S26 series a special moment beyond just buying a device,” and added, “We will continue to expand touchpoints with lifestyles preferred by customers to provide differentiated customer value that can only be experienced at SKT.”