BTS / Courtesy of BigHit Music
Samsung Electronics Co. said Friday it has partnered with global superstars BTS to collaborate on the septet’s upcoming world tour, “Arirang.”
Under the partnership, Samsung Electronics will film BTS’ concerts using the latest Galaxy S26 Ultra smartphones and share the clips on its social media channels, the company said.
The “BTS World Tour Arirang” will begin in Goyang, northwest of Seoul, on April 11 and continue in major cities around the world through 2027.
Samsung Electronics also participates in the “BTS The City Arirang Seoul” festival in Seoul, which runs from March 20 through April 19, operating experience programs for Galaxy smartphones.
“Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer,” said Choi Seung-eun, executive vice president at Samsung Electronics.