TOPEKA, Kan. (WIBW) – MSC Radio Group announced Monday that it has acquired four well-known Topeka radio stations.
MSC said it reached an agreement with Connoisseur Media to acquire KSAJ FM “98.5 Jack FM”, (the market’s top-rated station) WIBW FM “The Big 94.5 Country”, KTPK “Country Legends 106.9″ and WIBW AM 580, which is a 100-year-old station and staple in Kansas media known for its agriculture and sports programming.
The transaction is pending the Federal Communications Commission’s approval and is expected to close in early summer.
MSC said the acquisition would strengthen the company and increase its presence in the Topeka market.
“We’re honored to continue the strong legacy of these outstanding Topeka radio stations,” said Justin Fluke, president and majority owner of MSC Radio Group. “They have been established leaders in the market and across the state of Kansas for many years, and we are excited to build on that history while bringing truly local ownership and operation back to the Capital city. As the only radio group operating in Topeka, our focus will be on serving and engaging listeners, supporting local businesses, and strengthening community partnerships. This acquisition allows MSC Radio Group to grow our footprint across Northeast Kansas while continuing our commitment to local news, sports, agriculture, and keeping our communities informed and connected.”
Connoisseur Media says the move would strengthen its portfolio and deepen its presence in priority markets, while also ensuring these Topeka stations continue to serve the community.
“We’re incredibly proud of the impact these stations have had in Topeka and the connections they’ve built with listeners,” said Jeff Warshaw, CEO and Founder of Connoisseur Media. “As we continue to refine our portfolio, this agreement allows us to focus our resources on key growth markets while ensuring these stations are well-positioned for the future with KNZA. We’re confident they will continue their legacy of serving the community with a strong emphasis on local engagement, news, and partnerships. It’s an important step in executing our strategy following the Alpha Media acquisition.”
MSC plans to continue operating the new stations with an emphasis on local programming, community involvement and building relationships with listeners and advertisers, focusing on timely news, local sports coverage and community engagement.
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