The standalone Victoria’s Secret boutique offers a premium pre-flight shopping experience, from lingerie and beauty essentials to signature fragrances
The opening was celebrated with a fragrance engraving event and promotional offers
NEW ZEALAND. Victoria’s Secret has opened its first full-format store in New Zealand at Auckland Airport’s International Terminal in partnership with Lagardère Travel Retail.
The standalone boutique is located airside in the International Departures area beside Auckland Duty Free.
The store is Victoria’s Secret’s first full-scale presence in New Zealand following an earlier, smaller-format concept at the airport.
The boutique offers the complete Victoria’s Secret assortment, including lingerie, sleepwear, accessories, swimwear, beauty and fragrance.
Designed with a focus on intuitive navigation and streamlined layouts, the store delivers a “seamless, elevated experience” for travellers at Auckland Airport.
The Victoria’s Secret’s Spring/Summer 2026 collection features prominently in-store offering signature bras and matching underwear, sleepwear and travel-ready apparel.
In addition, travellers can shop a curated beauty and gifting selection. This includes key fragrance pillars such as Very Sexy Eau de Parfum and Bombshell Eau de Parfum, alongside mists, bodycare and lip products.
To support the launch, the boutique offered an in-store fragrance engraving service on opening day (31 March). In addition, a -10% discount promotion will run until 14 April.
A streamlined boutique concept blends intuitive navigation with elevated merchandising showcasing the Spring/Summer 2026 collection alongside hero fragrances
Lagardère Travel Retail New Zealand Cyril Letocart commented: “Victoria’s Secret is one of the world’s most recognised fashion and beauty brands, and we are delighted to bring its unique offer to Auckland Airport. It is a perfect fit for travellers seeking to enhance their journey with a premium shopping experience.”
Lagardère Travel Retail Global Chief Financial Officer & Regional COO Pacific Luc Mansion added, “This opening reflects our strategy to elevate the travel retail experience through partnerships with leading global brands.
“Bringing Victoria’s Secret’s full-format concept to Auckland Airport demonstrates our ability to create premium, differentiated environments that resonate with international travellers and support our partners’ development in high-potential markets.”
“We are proud to open this new store as part of our ambition to deliver a vibrant and contemporary airport experience at New Zealand’s gateway,” commented Auckland Airport Head of Retail Lucy Thomas.
“We encourage travellers to allow time to explore the airside offer. This is the first of many exciting openings, with further brands to be announced throughout the year as part of the ongoing transformation of our duty-free and retail environment.” ✈
