In the middle of a protein boom, Khloud, the snack brand founded by Khloé Kardashian, officially introduced Khloud Protein Chips as its second product line. This new protein snack option introduces snackers to something other than the brand’s light, nutritious and flavorful popcorn, treating them to whole-grain tortilla chips with seven grams of protein per serving with real ingredients like non-GMO real corn masa and avocado oil.

Khloud Protein Chips are hitting Target stores and the retailer’s online channels first in flavor-packed varieties like Sweet Heat, Nacho, and Buffalo.

With this launch, Khloud is cementing itself as a modern, cross-category snack brand for the next generation, fueled by a function-first, clean ingredient philosophy.