April 7 2026, 10:23 am | BY Ricki Green | No Comments
CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering careers, creativity, challenges and the song that sums it all up. Next in the hot seat is Celia Wallace, Founder and Director, Three Are One.
1. What made you get into advertising?
I was accepted into the Saatchi & Saatchi scholarship program in London straight out of university. It was a baptism-by-fire introduction to the industry at one of the most iconic agencies in the world. I was hooked from day one; the rest is history (and a lot of late nights).
2. Which piece of work are you most proud of, and why?
My career spans consulting, client side and creative agencies, but if I have to pick a ‘North Star’ moment, it’s this: T-Mobile’s Life for Sharing campaign. Launched in London in the middle of the global financial crisis with a radical brief: don’t talk about the product, just focus entirely on the brand promise.