Xperi has launched a premium version of its DTS AutoStage Broadcaster Portal, introducing new analytics tools designed to give radio stations more detailed and timely insight into audience listening behavior.
According to a news release, the new offering, DTS AutoStage Broadcaster Portal Premium, is scheduled to be demonstrated at the NAB Show Las Vegas, which runs April 18–22.
The premium tier builds on Xperi’s existing DTS AutoStage platform, an in-vehicle entertainment system now integrated into more than 16 million cars globally. The company said the platform generates significant listening data, including more than 34 million hours of monthly radio listening in the U.S. alone.
With the upgrade, subscribing radio stations will, for the first time, be able to access competitive station rankings broken down by daypart and delivered in near real time. Additional features include expanded music charts and data export capabilities intended for use in programming and advertising strategies.
“We knew when we first launched the DTS AutoStage Broadcaster Portal that we were capturing lightning in a bottle by providing radio stations with a level of visibility into their audience that had not previously existed,” said Joe D’Angelo, Senior VP of Commercial Strategy and Partnerships at Xperi. “As we talked to broadcasters across the country, we worked to advance the portal to bring them exactly the kind of granular, actionable intelligence they needed. The result is our new premium tier, which for the first time in our industry, enables broadcasters of every size — from major-market leaders to local community stations — to see where their stations rank in their markets and neighboring markets, at any hour of the day!”
Originally introduced in 2023, the broadcaster portal analyzes more than 12 billion pieces of data each month and is used by thousands of U.S. radio stations. Xperi said the platform provides audience measurement across 302 markets, including smaller areas that historically have had limited or no ratings data.
“Sixty-six percent of U.S. adults listen to AM/FM radio daily, making radio one of the most powerful forces in media — and most of that listening is done in the car, with only the tiniest slice of that audience represented in traditional listening analytics,” D’Angelo said. “Our DTS AutoStage Broadcaster Portal Premium opens up a much wider window into listener behavior, one that telescopes right into where audiences are listening, when they are listening, how long they are listening, and the content they enjoy most — delivering that intelligence with unprecedented speed and scope for smarter programming, decisions, stronger audience connections and new opportunities for monetization.”
The DTS AutoStage platform is currently available across 13 automotive brands, including BMW, Ford and Audi, among others. Xperi said its global footprint has expanded by 300% since 2024.
New features in the premium tier include daypart-specific station rankings across local and adjacent markets, near real-time data tracking by multiple timeframes, weekly top 100 song charts based on listening sessions, and downloadable reports for sales and marketing use. The platform also introduces enhanced listening heatmaps that combine FM, HD and translator signals into a single view.
Xperi said the expanded analytics could help radio broadcasters better understand audience patterns and identify listening beyond their primary markets, potentially creating new advertising opportunities. The company noted that U.S. broadcast radio generates approximately $17 billion in annual ad revenue.
The DTS AutoStage Broadcaster Portal Premium is available to stations broadcasting in both analog and digital formats.