Noise launches NoiseFit Diva Araya jewellery inspired ceramic watch in India: Price, specs and moreNoise has expanded its smartwatch lineup in India with the launch of the new NoiseFit Diva Araya. The latest smartwatch comes as part of the domestic wearable brand’s push into the premium fashion-tech segment. The device focuses on design and functionality, featuring a jewellery-inspired look for users who prioritise aesthetics in wearable devices. With this launch, the company is also bringing ceramic material to its smartwatch lineup for the first time. The Diva Araya combines this design philosophy with health tracking, safety features and smart connectivity, positioning it as a lifestyle accessory that marries form with function.Commenting on the launch, Amit Khatri, co-founder, Noise, said, “Diva Araya marks a significant step in our journey, bringing meaningful innovation to segments that have long been overlooked. With this launch, we are moving beyond conventional smartwatch designs. Our goal is a product that’s expressive and intelligent. We’ve combined jewellery-inspired aesthetics with advanced wellness and safety features and we believe this technology fits naturally into a woman’s daily life. It gives her confidence, individuality, and control every day”.
Noise Diva Araya: Price and availability
The NoiseFit Diva Araya is available at an introductory price of Rs 4,999. It will go on sale starting April 21 via the company’s official website, gonoise.com. The smartwatch comes in three strap options: ceramic, metal, and mesh.
Noise Diva Araya: Key highlights
The smartwatch features a ceramic body with a glass-like finish and 60 precision-set stones, giving it a design that leans toward traditional jewellery. It is also available in metal and mesh strap variants for users looking for different styles.The Diva Araya features an AMOLED display with up to 850 nits of brightness, helping maintain visibility in outdoor conditions. The ceramic variant offers scratch resistance and a polished finish, while the embedded stones enhance its visual appeal.On the functionality side, the smartwatch includes features such as cycle tracking with phase-based insights and overnight skin temperature tracking. It also offers an SOS feature with live location sharing, aimed at providing an added layer of safety.Additional features include Bluetooth calling and support for over 100 customisable watch faces, allowing users to personalise the interface based on their preferences.
Key specifications
Feature
Details
DisplayAMOLED, 850 nits brightnessMaterial OptionsCeramic, Metal, MeshDesign60 precision-set stones, high-gloss finishHealth FeaturesCycle tracking, skin temperature trackingSafetySOS with live location trackingConnectivityBluetooth callingCustomisation100+ watch faces