“It’s the 10% of naysayers that say ‘no you can’t’, but have that background experience, that you’re interested in, they’re the ones you want to work with,” he said.
And work they did – and in the process of addressing the concerns and rsisk about the hazardous journey, turned the doubters into advocates.
“So by converting them, was actually how we formed our team that spanned right across the world.”
Calculated risks
Looking at the images on Jones’ website of him sledding across vast snowy landscapes and sweating in remote deserts, it would be easy to assume he is a risk-taking, adrenaline junkie, but Jones says that’s far from the reality of his highly planned travels.
“There’s no point trying to think up your response to situations once you’re actually out on an expedition or where you’re implementing a business project or roll out of a new product, whatever it is you need to try and think as much as you can possibly before those eventualities and those scenarios and situations come into place,” he said.