Multichannel reverts to SBS2 in August after a deal with VICE Media comes to an end.
10 years of SBS VICELAND will come to an end when the multichannel returns as SBS2 in August.
An SBS Spokesperson tells TV Tonight, “The SBS VICELAND brand and content partnership with Vice Media will come to a close in the coming months, as SBS looks ahead to the channel’s next chapter.
“Further details, including branding and programming plans, will be shared later this year.”
A deal with US-Canadian Vice Media was struck in 2016 to launch with shows such as Black Market, Gaycation, States of Undress, Weediquette, F*** That’s Delicious, Cyberwar, Balls Deep alongside SBS2 titles The Feed, SBS PopAsia, A League, If You Are The One, South Park, Full Frontal with Samantha Bee, Brooklyn Nine Nine. Several Australian-based VICE doco titles would also screen.
More recently it has been home to shows including Icons Unearthed, The Mega-Brands That Built the World, Dark Side Of The 2000s, Raw Comedy, The Weekly Football Wrap and Digital Originals drama.
In 2023 VICE Media filed for bankruptcy but was later acquired by a group of buyers from Fortress Investment Group.
The return to SBS2 is understood to be a business decision linked to its targe audience aged to 35-54. and strategic objectives.
Last week SBS Board announced new CEO Jane Palfreyman.
SBS TWO launched in 2009 becoming SBS2 from 2013 – 2016.