June 1 2026, 10:42 am | BY Ricki Green | No Comments
Digital health brand Dispensed Australia has today unveiled its first major brand campaign: *This is Not Medical Advice. Centred around an animated film, created in collaboration with Joe Taylor, the animator of Doodle for Google fame, to bring the Dispensed experience to life.
The campaign was designed to be quietly radical: meeting Australians during the busiest times of their day to give people a moment they didn’t know they needed.
Says Sam Kingsley, the new Senior Marketing Lead at Dispensed Australia: “We live in a world where dopamine hits are fed to us at every moment of our day and urgency is everywhere. We wanted to create a lighthearted, yet meaningful moment to remind people to just pause and breathe.”
Drawing on the themes of the animated film, the Dispensed in-house marketing team designed an integrated campaign to grab attention in a thoughtful way. Over the next 30 days, the campaign will roll out nationally across digital and social channels with out-of-home billboards in Brisbane, Sydney and Melbourne.
Says Kingsley: “The campaign is about building an emotional connection between Dispensed and Australians, one that is rooted in reassurance rather than transaction.”
The animated film reflects Taylor’s signature style: bringing emotion and clarity to complexity, through organic movement and unexpected twists that are delightfully odd.
Says Taylor: “Animated storytelling has the power to create emotional connections and captivate an audience without saying a single word. Bringing the Dispensed brand to life was a creative collaboration across borders, and I can’t wait to see how it’s received.”
This campaign celebrates the growing in-house marketing team at Dispensed Australia and signals a new creative chapter for the alternative healthcare provider, one that leads with humanity and a bold brand voice.
Adds Kingsley: “At Dispensed, we believe everyone deserves safe, stigma-free access to the care they need – with transparency, compassion, and zero pressure. This campaign is the first time we’ve shown Australia the heart behind that belief, and I couldn’t be more proud of what the team has created.”
Client: Dispensed Australia
Senior Marketing Lead: Sam Kingsley
Head of Growth: Vanna Kaye
Communications Lead: Amanda Do
Social Media Manager: Sofie Lund
Growth Marketing Lead: Oliver Baker
Animator: Joe Taylor
OOH Creative Director: Brendan Donnelly
Paid Social: Buttr
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