From photography to brand strategy
Braganza began her career in the corporate world before moving into entrepreneurship. The shift came after she adopted a German Shepherd, Darko, and launched a pet product business around it.
That business later grew into a larger e-commerce venture, where she handled photography and social media herself. She said many of the stockists she worked with faced similar challenges.
“They didn’t just need great visuals; they needed a sustainable, strategic marketing approach,” she said.
The business was built gradually and without external funding.
“The business has been self-funded from the beginning,” Braganza said, adding that revenue from early client work and previous ventures was reinvested into the company.
Today, Sculpt25 works across sectors including hospitality, beauty, wellness and personal branding. Its client portfolio includes Boho Salon, Zabeel House, Thea Restaurant, More Cafe, Savoir Health and City Dog.
Content creation to campaigns
Braganza said one of the biggest changes in her own journey was moving from being a photographer to becoming more involved in wider brand strategy.
“I started purely as a photographer, focused on delivering content,” she said. “But as I started working with more brands… a shift happened.”
She said many businesses had strong founders and products, but their expertise was not translating online.
That shift also changed how she viewed creative work.
“Thinking in campaigns, not shoots” and “delivering strategy, not just images” are now central to the business model, she said.
Dhanusha is a Chief Reporter at Gulf News in Dubai, with her finger firmly on the pulse of UAE, regional, and global aviation. She dives deep into how airlines and airports operate, expand, and embrace the latest tech.
Known for her sharp eye for detail, Dhanusha makes complex topics like new aircraft, evolving travel trends, and aviation regulations easy to grasp. Lately, she’s especially fascinated by the world of eVTOLs and flying cars.
With nearly two decades in journalism, Dhanusha’s covered a wide range, from health and education to the pandemic, local transport, and technology. When she’s not tracking what’s happening in the skies, she enjoys exploring social media trends, tech innovations, and anything that sparks reader curiosity. Outside of work, you’ll find her immersed in electronic dance music, pop culture, movies, and video games.