According to research by the app’s developers, 81% of women said they considered their safety when travelling home from pubs, clubs and bars, while 63% said they were more likely to visit venues that had visible safety measures in place.
“Like many women, I experienced unwanted behaviour from a young age,” Kay said.
“Even though I grew up with a strong awareness of personal safety through my father’s policing background, those experiences still happened.
“As I learned more about the scale of violence against women and girls, I realised there was a need for practical, accessible tools that could help people feel safer and more informed.”
The app has been rolled out in partnership with Staffordshire Police, Newcastle-under-Lyme Borough Council, Newcastle-under-Lyme Business Improvement District and Stoke-on-Trent City Council.