Natural sweetener startup The Sweet Change has raised Rs 1.7 crore in a pre-seed funding round led by Rebalance, with participation from investors associated with IAN Angel Fund.
Founded in 2024 by Manvi Agnihotri and Sheen Hitaishi, The Sweet Change develops monk fruit-based sweeteners as alternatives to sugar. Its products are formulated using monk fruit, allulose, and prebiotic guar fibre, without erythritol, artificial ingredients, or fillers.
The startup plans to deploy the fresh capital towards expanding its distribution network, launching new products, and scaling its presence in the sugar alternatives category.
According to the company, it has generated more than Rs 1.69 crore in revenue and fulfilled over 15,000 orders within a year of launch. It also reported an 84% month-on-month compounded growth rate over the past three months, with monthly revenue rising from Rs 8 lakh to Rs 50 lakh after the launch of its sweetener drops in March 2026. The company claims gross margins of 75% and says it ranks among the top sweetener brands on Amazon India.
The startup operates in India’s sugar substitutes market, which it estimates to be worth over $650 million. It is building a portfolio of natural sweeteners aimed at consumers seeking to reduce sugar consumption without compromising on taste.
Rebalance is an early-stage accelerator and angel community that invests up to $250,000 in pre-seed and seed-stage startups. Since 2019, it has backed 30 startups, with female founders accounting for 75% of its portfolio companies.
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