Spanish Broadcasting System has appointed Tom Brady as Vice President of Network Sales for AIRE Radio Networks, where he will oversee national sales initiatives and help drive revenue growth across the company’s expanding multimedia portfolio.
In the newly announced role, Brady will lead efforts to grow advertising partnerships while working closely with SBS and AIRE leadership on long-term sales strategy. His responsibilities will span the company’s network radio, digital, experiential and integrated media platforms as SBS seeks to develop new go-to-market opportunities for advertisers targeting Hispanic audiences.
Brady joins the company with a background in media sales, business development and strategic partnership management. He is expected to work with agencies and advertisers to strengthen client relationships and identify new revenue opportunities across the SBS portfolio.
“We are excited to welcome Tom to the SBS and AIRE team,” Executive Vice President of Sales Jim Lyke said, citing Brady’s industry experience, client relationships and record of delivering results.
Executive Vice President of Operations Carolina Patiño added that Brady’s leadership will be instrumental as the company expands its network sales efforts and develops new solutions for advertising partners.
Brady said he was attracted by SBS’s portfolio of media brands and its focus on serving Hispanic audiences nationwide.
“SBS has built an exceptional portfolio of media brands and platforms serving Hispanic audiences across the country,” he said. “I look forward to working with the team to build on that success and deliver value for our clients and partners.”