Zeno Media has signed a strategic partnership with Norsan Media that will make the global audio streaming company the technology provider for Norsan’s network of radio stations.
Under the agreement, Zeno will provide streaming infrastructure across Norsan Media’s radio portfolio, enabling the broadcaster to distribute its content across mobile, web and connected devices while expanding digital audience reach and creating new monetization opportunities.
Norsan Media operates more than 50 radio signals along with television stations, digital properties, print publications and live events focused on serving Hispanic audiences in key U.S. markets. The company says the partnership will allow it to extend its reach beyond traditional over-the-air coverage while maintaining a consistent listening experience across platforms.
“This partnership is about expanding access and unlocking growth for broadcasters serving highly engaged communities,” said Nikols Latuff, Chief Growth Officer at Zeno Media. “Serving Hispanic audiences has been part of Zeno’s DNA from the very beginning, and partnering with Norsan Media is a natural extension of that commitment.”
Latuff said combining Norsan’s audience relationships with Zeno’s technology platform will help “extend reach, deepen engagement, and create new monetization opportunities,” while ensuring Hispanic-focused programming remains accessible across digital platforms.
Norsan Media President Edgar Saucedo said the agreement supports the company’s long-term digital strategy. “Our focus has always been on connecting with the heart of the Hispanic community through relevant, high-quality content,” Saucedo said. “Partnering with Zeno Media allows us to strengthen our digital strategy, expand our reach, and take greater control of our streaming inventory.”
The deal comes as broadcasters continue to invest in streaming technology and digital distribution as a way to complement traditional radio listening and grow revenue opportunities beyond the broadcast signal.