Apple and Huawei dominated the global smartwatch sales market in Q1 2026. Both firms scored a significant market share with positive growth in shipments. While the former captured the first spot, the latter regained strong momentum.
Counterpoint has released its Q1 2026 global smartwatch sales report for the top five brands, in which Apple and Huawei hold the top two spots with high scores.
Watch Ultra maker achieved the No. 1 position with 23% market share and a 21% increase in wearable sales. Apple’s newest portfolio and growing demand for premium smartwatches helped it attain the top place in the latest ranking.
The company accounted for the highest sales in North America, China, and Europe. It even ranked as the fastest-growing brand in Europe and the Chinese smartwatch sales market for the first quarter of this year.
Huawei appeared in second position with 17% market share and a 12% sharp jump in sales growth. The report reveals that the company drove China’s wearable shipments, which grew 15% year-over-year in the first quarter of 2026.
In China, Huawei owns 40% of the smartwatch sales share – all thanks to its recent creations that bring advanced health and sports features.
Counterpoint says:
“Huawei’s increased focus on health features such as sleep tracking, emotional wellbeing monitoring, and arrhythmia analysis, expansion across price tiers, and seamless ecosystem integration supported its growth.”
Xiaomi ranked third in the Q1 2026 global smartwatch sales race. It has obtained 10% market share and 9% YoY progress. Imoo is in the fourth spot with a market share of 7% and 2% growth. The only brand seeing negative growth is Samsung.
The South Korean tech giant has slipped to 5% market share and 28% in the overall shipments compared to the same period last year. What else the global smartwatch market will come across in the coming quarters is worth looking at.
(Image Credits: Counterpoint)